Kolkata, 8th September, 2015: Mitsubishi Electric India (MEI), a global leader in premium Air-conditioners, inaugurated an exclusive and unique ‘concept showroom’ for its Air-conditioners at EM Bypass, near Science City, Tiljala in Kolkata, West Bengal. This showroom is referred to as MEQ Hiroba showroom and it offers a range of Mitsubishi Electric products with highly advanced technology, quality and durability albeit at a lower cost of ownership.
Speaking of the MEQ Hiroba concept, Mr. Takashi Nishikuma, Director and Business Unit Head of Air conditioners, MEI said, “These are exclusive showrooms for display and sales of Mitsubishi Electric air-conditioning products to encourage the customers to have a touch and feel of Mitsubishi Electric products. This will help enhance the visibility of Mitsubishi Electric as an air-conditioning brand. These showrooms will display the entire range of Mitsubishi Electric products which includes room air-conditioners, packaged air-conditioners, City Multi VRF systems and Jet Towels.”
As of now, Mitsubishi Electric has opened more than 50 MEQ Hiroba(s) in India.
According to Mr. Neeraj Gupta General Manager-Sales & Marketing, Air conditioners, MEI, “People in the Eastern Region are highly sensitive to quality and our product range is ideally suited to consumers who wish to enjoy Mitsubishi Electric’s superior quality that is now available at a competitive price band. We are committed to provide unmatched consumer experience with a network of highly trained sales, service and maintenance through our strong dealer network.”
Mitsubishi Electric India intends to launch several such showrooms across the country during this financial year as part of its initiative to build a larger footprint for its brand in India.
About Mitsubishi Electric India (MEI) :
With over 90 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO:6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Embracing the spirit of its corporate statement, Changes for the Better, and its environmental statement, Eco Changes, Mitsubishi Electric endeavours to be a global, leading green company, enriching society with technology. The company recorded consolidated group sales of 4,323.0 billion yen (US$ 36.0 billion*) in the fiscal year ended March 31, 2015.
Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market. This includes products and solutions for Air Conditioners, Factory Automation and Industrial Systems, Photovoltaic solutions, Semiconductor & Devices, Transportation Systems and Visual & Imaging. For more information visit: http://www.MitsubishiElectric.in
*At an exchange rate of 120 yen to the US dollar, the rate given by the Tokyo Foreign Exchange Market on March 31,