For the third consecutive year, Baume & Mercier presented its new models at the Watches&Wonders exhibition, where the Maison celebrated its 185th anniversary surrounded by a number of eminent Asian personalities. This major event was an opportunity to commemorate 185 years of horological heritage and expertise by presenting two exceptional models: the Clifton 1830 five-minute repeater pocket watch in 18K red gold, and the Promesse Jade ladies’ watch.
Some watches keep time, while those of Baume & Mercier keep memories. That is what makes them authentic memory-keepers of precious emotions. The 2015 edition of the Watches&Wonders exhibition will remain engraved in many memories as a highlight event that provided a warm atmosphere for the Maison to celebrate its 185th anniversary by presenting two exceptional models designed as tributes to Asian culture. The Clifton 1830 five-minute repeater pocket watch in 18K gold and the Promesse Jade watch with its jade bezel and its case set with 61 diamonds symbolize the almost two centuries of expertise cultivated by the Maisonwhile embodying a bridge between several generations entirely in keeping with Asian traditions. Baume & Mercier thereby once again demonstrates that its watches – the ideal gift to which people treat themselves or a loved one – are endowed with inestimable sentimental value that transcends fashion and time.
2015 bringsnew creations
Inspired by the inherent wealth of the historical models created by the Maison during the 19th century, the Clifton 1830 five-minute repeater pocket watch in 18K gold admirably reflects the horological know-how and expertise of Baume & Mercier. Its mechanical hand-wound skeleton manufacture movement developed and designed by and for Baume & Mercier makes it a truly beautiful masterpiece of fine watchmaking.Transposed with subtly modern flair, it meets all the textbook standards of Swiss watchmaking tradition. It is an outstanding echo from the past a well as a portrait of heritage, a lucky charm celebrating tradition, but also and above all a symbolic watch bearing witness to 185 years of the inspiring story of Baume & Mercier conveying through its enduringlines and technical complexity. The second major new model unveiled on the occasion of this prestigious Haute Horlogerie exhibition, the Promesse Jade watch is distinguished by its jade bezel and its case clothed in 61 diamonds. A nod to the age-old traditions of Asia that consider jade as a symbol of love and lifelong commitment, this green ribbon gracefully swirling around the dial makes the Promesse Jade an exquisitely refined talisman or amulet. It is beyond doubt the ideal gift to express passion and declareeternal love, commensurate with happiness and prosperity.
2015 is a year of celebrations
On the occasion of Watches&Wonders, Baume & Mercier thus celebrated its 185th anniversary at the heart of a dedicated area where the public was able to discover the new models within an elegant atmosphere imbued with respect for traditions. Vividlyshowcasing the watchmaking expertise cultivated by Baume & Mercier, an “historical wall” presenting a selection of major models from the company Museum was set up, revealing among other treasures one of the very first pocket watches dating back to 1850, a platinum and diamond 1940’s Marquise watch, as well as a hand-wound yellow gold from 1960 that inspired the design of the Clifton watch. Symbols of ageless refinement, these timepieces summed up through their shapes and their identity the enduring philosophy of Baume & Mercier: they were consistently luxurious, unique, intrinsically ‘horological’ and yet affordable and that is exactly what Baume & Mercier watches have remained to this day. Baume & Mercier also unveiled new models which, by drawing upon the best of 185 years of watchmaking excellence, mark the start of a new cycle for the Maison. The new Classima models presented symbolize self-confidence and the start of just such a new life cycle. These Baume & Mercier timepieces are uniquely capable of capturing life’s finest moments.
Charlene Choi, a famous singer and actress of Hong Kong, appeared at Baume & Mercier 185 Anniversary Celebration Event
On the occasion, a Classima 36.5mm automatic watch graceful wrapped round the wrist of Charlene Choi. Its scintillating 78-diamond bezel, iridescent mother-of-peal dial and delicate hands are elevated by the brown alligator strap. Sharing her unforgettable moments in life with the guests, she gave pride of place to watches. To her, a watch is not just a time measuring instrument, but a treasure trove of precious memory and the perfect manifestation of unforgettable moments.
The day also saw Baume & Mercier presenting an elegant Classima 36.5mm moon-phase watch to Charlene as a delightful surprise. The moon-phase displays at the centre of the dial spells unparalleled sophistication in every minute detail. The case back of the timepiece comes with the heartfelt engraving: “STAND BY YOU” from her manager, Mani, reminding he will always be by her side no matter what. The meaningful gift immediately won the heart of Charlene, who hoped it would preserve the precious memory of hers forever.