Bangalore, India; December 09, 2015: Langoor launches Pensaar, a design thinking startup that aims to help organisations create awesome customer experiences. Pensaar will help existing businesses grow, create new innovative businesses, and build design thinking skills in organisations.
Pensaar fosters design thinking with CXOs and their teams to “Inspire Awesome, by Design”. They use a collaborative and human-centered approach of design thinking to not just meet, but beat customer expectations. In a nation like India, known for its’ engineering prowess they are bringing the human experience to the forefront.
Deepa Bachu, CoFounder and CEO of Pensaar is a former Intuit product and design leader who has been instrumental in building many innovative products from India. With 20+ years of work experience, spanning various roles in Experience Design, Product Management and Product Development, she brings tremendous expertise in creating products that delight customers. Deepa has been a frequent speaker at Design, Innovation and Women forums and her work has been covered by several publications like the Harvard Business Review, Fast Company, Economic Times, Hindu Business Line and YourStory.
“I believe the next wave of product and service experiences from India will be wildly successful – engineered and designed in India for the world. Thinking through design experiences will be essential for success. Design Thinking is as simple as drawing key insights by observing behavior, creating products and services that are simple and yet disruptive and finally, testing them with real customers,” said Deepa Bachu, CEO, Pensaar.
“Langoor enables companies connect with their customers at every touch point. In the process of creating these solutions for our clients, we realized that a more rigorous methodology was necessary to understand customers at a deeper level. This is where Pensaar comes in. We are really excited about the prospects of starting Pensaar and look forward to the experiences that Deepa and her team will bring to our customers”, said Venugopal Gangana, CEO, Langoor.
Pensaar will help co-create awesome customer experiences, consult with you on design strategy, design your experiences and also propagate design thinking within your organisation. Pensaar’s vision is to elevate the level of design thinking in product and service organisations.
For more information or to connect with the team: www.pensaar.