AdGlobal360 will look at Firefox’s strategy and creative across all digital and social channels, and support it with performance-based marketing, analytics and reporting.
Adglobal360 India Pvt Limited (AGL), India’s premier digital advertising company, won the social media mandate of Firefox Bikes, a reputed distributor of international brands of bicycles in India, endorsing healthy and active lifestyle. The team starts off with their first campaign, #PedalON that focuses on the passion for cycling while simultaneously motivating the audience to keep striving for bigger goals in life.
The campaign is featured on the official Facebook and Twitter page of the brand, and will stretch over a period of 3 to 5 months. The objective of the same is to initiate and continuously promote the not-so-popular-yet culture of cycling among masses in the country, with a view to egg them on to a healthier and more responsible choice towards their own lifestyles as well as the environment. Campaign activities include engaging with the audience with daily motivational content and hosting regular cycling events and contests for enthusiasts.
Rakesh Yadav, CEO and Founder, marked, “We want to work with innovative brands that are poised for global growth in the next decade. Firefox Bikes is one of those brands. We look forward to elevating Firefox to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work.”
The Adglobal360 team is of the opinion that a shift in lifestyle choices can have a marked positive difference in the way one works towards achieving set goals and hence the initiative.
Firefox Bikes has been influential in changing the biking experience in India since early 2005 with the introduction of mountain, all-terrain, road, BMX & kids bikes. Today they are a trusted name in the retail of quality biking equipments with a range of almost 80 bike models and related accessories, backed by trained staff, selling out of 6 company owned outlets and over 200 Franchisee outlets and boasting of milestones such as collaboration with the finest cycling company in the world, Trek Bicycle Corp., USA, India and the introduction of the iconic Gary Fisher Collection in 2010, followed by the introduction of the Tern folding bikes in 2012.
Kickstarting innovative marketing in 2009, Adglobal360 now has 5 centers across the world and over 270 employees catering to more than 3000 clients around the globe. The company specializes in extensive digital marketing services and has rich experience in major sectors such as finance, real estate, e-commerce, education, retail among others. Top clients of AdGlobal360 include the likes of IFFCO TOKIO, Voylla, Agarwal Packers and Movers etc.