Explore some interesting gifting ideas for your loved one with Ferrero Rocher’s Facebook page
Mumbai, February 12, 2016: It’s February, and we all know what that means – love is in the air.
This Valentine’s day, Ferrero Rocher would be sharing ideas to cherish the precious moments together. The brand has planned a week long engagement with fans on its Facebook page (https://www.facebook.com/ferrerorocherindia) and Instagram page (https://www.instagram.com/ferrerorocherin/), beginning February 5th 2016. Users need to log on to Ferrero Rocher Facebook and Instagram page to discover interesting, unique ideas to make the day truly memorable for their love ones.
The brand would urge fans to share their precious moments through a #GoldenValentine contest to get a chance to win a romantic dinner with their partner. To participate in the contest, fans needs to take a photo of their precious moments with Ferrero Rocher, upload the moment on Ferrero Rocher page and share it with #GoldenValentine.
Besides digital engagement, Ferrero Rocher will engage with consumers in select Modern trade stores in Mumbai, Delhi and Bangalore. The brand has setup mega display and a Ferrero Rocher Valentines zone within the selected stores. Consumers purchasing Ferrero Rocher pack of 16 pralines and 24 pralines will get a premium bouquet of Red and Golden roses.
Emanuele Fiordalisi, Vice President Marketing Ferrero India, said “We want our consumers to have a Golden moment in all their special occasions, right from Diwali party to birthday celebration. Valentine’s Day being an important precious moments in a consumer’s life, we decided to give host of Ideas for inspiration and make it a memorable one for our consumers”.
Special Valentine’s Day gift packs (packs of 16 and 24 pralines) will be available across all modern trade and retail outlets across India.
About Ferrero Rocher:
Ferrero Rocher created in 1982 has become a favourite boxed chocolate for millions of people around the world. In fact today it is the world leader in the box chocolate category and is sold in more than 130 countries across 5 continents. Ferrero Rocher transparent box revolutionized the boxed chocolate market because the transparency enhance the precious gold appearance of the single pralines and today it is an integral part of the brand identity.
Ferrero Rocher has an interesting history behind making it a precious gift for your loved ones: driven by the desire to make all the pleasure & enjoyment of a sophisticated chocolate, the Italian chocolatier Ferrero created Ferrero Rocher that offers a unique multi-layered taste experience – a creamy filling, a crispy wafer and a delicious crunchy whole hazelnut centre – individually wrapped in its unmistakable golden foil.
About Ferrero India
Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, the company is the 3rd largest manufacturer of chocolate and confectionary products in the world.
Ferrero India has its corporate office at Pune and is present across all the metros and mini-metros and has a strong distribution network. It has regional sales offices in Chennai, Delhi, Kolkata and Mumbai. Ferrero’s other well-known brands in India include Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.
The company started its commercial operations in 2004, and in less than a decade has become a strong player in the chocolate and confectionary segment in India. The company has made India its production hub for Asia and Middle East and exports half its local production.