Reinforces its fitness commitment by opening doors to the brand’s 5th Fit Hub store in Punjab
New Delhi, May 19, 2016: Strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok India launched their latest Fit Hub concept store at Silver Arc Mall, Ferozpur Road, Ludhiana.
Commenting on the launch, Dave Thomas, Managing Director, Reebok and adidas India said, “It gives us immense pleasure to launch our latest Reebok Fit Hub store in Ludhiana and we are thrilled to strengthen our presence as the go-to fitness brand in the city. By providing consumers with an avenue to shop for all their fitness needs, we aim to empower them to embark on their fitness journey and adopt the ‘Fit for Life’ attitude and mindset. We are confident that we will receive a great response from the fitness enthusiasts of Ludhiana, and that we will motivate more residents of the city to join the fitness movement. This is just the beginning as we plan to further strengthen our foothold in Punjab market and make significant inroads. We will soon launch new stores in Bhatinda, Patiala, Jalandhar and Chandigarh and spread the Reebok fitness revolution across Punjab.”
The new Reebok Fit Hub store will serve and support the local fitness community of Ludhiana, offering a new range of Reebok footwear, clothing and accessories for various fitness activities. Designed to help people change the way they perceive fitness, new ‘Fit Hub’ store is a retail concept that guides shoppers on a fitness journey from getting started, to finding the right fitness gear to suit their training needs and fitness goals.
Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipment such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running, and aerobics, dance and yoga which creates an easy shopping experience.
Initiated in 2013 in India, Reebok’s innovative ‘Fit Hub’ stores have become popular amongst the consumer and have seen tremendous success across important markets, reaching a landmark of over 145 stores.
About Reebok India
India’s foremost fitness brand, Reebok has a pan-India presence with over 250 Reebok stores across 119 Indian cities and online presence with shop4reebok.com. Reebok has important global partnerships such as UFC and Crossfit and has a 1000+ member instructor alliance in India along with an impressive list of fitness ambassadors including Kangana Ranaut, John Abraham, Nargis Fakhri and Femina Miss India. The Brand has products in the running, training and studio (dance, aerobics and yoga) categories and innovative footwear technologies like ZPump, ZPrint
3D Mapping, CrossFit Nano and ZQUICK. Women fitness enthusiasts can look forward to being ‘Fashionably Fit’ with our new high-performance stylish apparel & footwear collection. Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands’ 2014 report & continued to be category leader in the 2015 report by TRA evaluating over 1900 leading brands in the country. The brand was also ranked 13th overall and 2nd in the Sportswear/Footwear category in ‘The Economic Times Most Exciting Brands’ 2015 survey.