SHANGHAI -Sept 28 – Leading global measurement company Nielsen recently announced the appointment of Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China.
Vishal brings with him over 16 years of experience across 5 different geographies in building and managing client relationships and providing consulting on various marketing initiatives.
Vishal joined Nielsen Cyprus in 2004. During his time with Nielsen, he has held numerous senior leadership roles across various areas of the business, covering markets such as Asia Pacific, Eastern Europe, Middle East and Africa. Prior to joining Nielsen China, Vishal was the leader of Consumer insights and Digital Retail in Growth Markets (spanning across Southeast Asia, North Asia & Latin America). He also spearheaded Nielsen’s digital enablement efforts in Southeast Asia, North Asia and Pacific region and led the successful completion of several local initiatives focused on automation, driving efficiency and productivity.
“Vishal’s extensive experience across the Nielsen organization, together with his acute business acumen and passion for Big Data, ecommerce and digital will be valuable attributes in this new role leading the China business,” said Yan Xuan, president of Nielsen Greater China. “I am extremely excited to have him joining our team.”
“For multinational companies developing business in China, it is important to gain clear insight into this rapidly developing environment so businesses can cater to the needs of Chinese consumers, said Bali. “This is exactly what Nielsen provides — precise and insightful market information which gives clients a comprehensive picture of what consumers watch and buy in their own country and in the global market.”
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.