December 14, 2016:Manpasand Beverages Limited, India’s leading fruit juice player, has roped in actress Taapsee Pannu as brand ambassador for its ‘Fruits Up’ brand which is targeted at the urban consumer market. Taapsee, who has worked in Hindi movies (Baby, Pink) and the southern film industry, will gel very well with the ‘Fruits Up’ brand as both are young and emerging stars in their own way. ‘Fruits Up’ is targeted at the urban consumer who, while being health conscious is open to try new things, and who better to represent this brand than a youth icon like Taapsee.
Conceptualised on the lines of satisfying taste buds without compromising on health, ‘Fruits Up’ will start TVC, ATL, BTL and Digital campaigns featuring Taapsee. The actress with her large fan following in Southern India will also help Fruits Up to reach out and penetrate in that market.
Speaking on this new development, Mr. Dhirendra Singh, CMD of Manpasand Beverages Ltd. said, “We are happy to be associated with Taapsee Pannu to represent our ‘Fruits Up’ brand. Taapsee is a versatile actress and connects well with our ‘Fruits Up’ brand which symbolises unconventional and innovative fruit juice and fruit juice-based carbonated drinks. Fruits Up is positioned as a youth oriented brand for people who are open to try innovative drinks without compromising on the health quotient.”
Taapsee Pannu who has earned critical and commercial acclaim with her remarkable roles in film such as Pink said, “I am really excited to be associated with Fruits Up, which is a very unique and innovative product. It has high content of natural fruit juice which makes this drink amazingly tasty and gives health benefits over other carbonated drinks. ‘Fruits Up’ represents that not only can you have a healthy carbonated fruit drink with variety of flavours but can also do away with your health woes, since it is a no caffeine, no lead and no phosphoric acid drink. With Fruits Up, I am sure all age group of people will enjoy a refreshing fruit juice based healthy carbonated drink.”
Under the ‘Fruits Up’ brand, the company offers premium fruit juices in different flavours such as mango, apple, guava, litchi, orange and mixed fruit and contains 16-17% fruit pulp. Primarily targeted at urban markets, the brand is available across India through modern retail stores and major food chains. Recently, the company has entered into packaged tender coconut water segment through their new brand, ‘Coco Sip.’ In terms of health drinks, ‘Manpasand ORS’ is afloat in North Eastern, and soon has plans to go pan India.
About Manpasand Beverages Limited (www.manpasand.co.in)
One of the country’s leading fruit juice players with Rs. 556 crore plus net sales in FY2016, Manpasand Beverages Limited has got the unique distinction of being the only pure play Company in this sector in the Indian capital market. Manpasand Beverages represents the successful story of a visionary first generation entrepreneur, Dhirendra Singh, who has built one of India’s fastest growing fruit juices company and is now ready to take on the global cola giants head-on.
Manpasand Beverages is a fruit drink manufacturing company with a primary focus on mango fruit, which is the leading flavour for juice drinks in India. Company’s flagship brand, ‘Mango Sip’, a mango-based fruit drink, is strategically focused towards customers primarily based in semi urban and rural markets. With a view to expand its product portfolio and target the urban markets, Manpasand launched its ‘Fruits Up’ range of products which offers fruit drinks and carbonated fruit drinks in different flavours. Without any synthetic base, ‘FRUITS UP’ is made up of natural ingredients and comes in a range of carbonated and non-carbonated fruit drinks. With ‘Fruits Up’, the company plans to capture part of the huge carbonated drinks market, which is estimated to be worth around 25,000 Crores. Recently, the company has entered into packaged tender coconut water segment through their new brand, ’Coco Sip.’ In terms of health drinks, ‘Manpasand ORS’ is afloat in North Eastern and soon has plans to go pan India.
Manpasand’s beverage brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh, Dehradun in Uttaranchal and Ambala in Haryana.
In the fast and ever-growing fruit-based beverages market in India, the Company has emerged as a significant and formidable competitor to the National and Multinational beverage giants. A customer-centric approach, value-for-money offerings, strong focus on affordable price points, innovation and research, brand building, aggressive production capacity expansions and strong distribution strategies are the Company’s major strengths.