Ace cricketers unveil the brand’s new identity and latest collection of luggage and backpacks
National 17th January 2017: Aristocrat, from the house of Asia’s largest luggage manufacturer V.I.P industries, has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line. Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.
With an attempt to establish itself as the perfect travel companion in ones journey of unpacking their dreams, the new collection of Aristocrat displays a wide range of trendy, sturdy, spacious and lightweight, luggage and backpacks. Increasing its offerings, the brand has extended its product portfolio by introducing a new line of business satchels and overnighters, reflecting bold and contemporary designs. In order to enhance its reach among the target audience, a digital film will be promoted across all Aristocrat social media platforms and will showcase the cricket stars testing the features of the new luggage and backpack collection.
Speaking about his association with the brand, Rohit Sharma, Brand Ambassador, Aristocrat says, “I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Somewhere along the way we lose sight of our vision and pack our dreams and tuck them away. Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”
Talking about the new collection, R. Ashwin, Brand Ambassador, Aristocrat says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance. I am really happy to be representing Aristocrat and must say I am thoroughly impressed with the new designs and the quality of the products.”
Expressing her views on the partnership, Ms. Radhika Piramal, Managing Director of V.I.P Industries Ltd. says, “We are delighted to have two powerful players from the Indian cricket team to endorse Aristocrat. R Ashwin and Rohit Sharma have passionately followed their dreams and have managed to become one of the best cricketers in the world. With ‘Unpack Your Dreams’ we wish to reach out to the younger audience who are passionate and want to urge them to pursue their dreams.”
Speaking about the brand ideology, Mr. Sudip Ghose, Vice President Sales and Marketing at V.I.P Industries, said, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”
The digital film will go live from 14th January across all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores and hyper markets and can also be purchased on the brand’s Facebook page and ecommerce sites like Amazon, Myntra and Snapdeal.
About V.I.P. Industries Ltd:
Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer and the second largest manufacturer of moulded luggage in the world. VIP leads all other brands with a dominant 60% market share with its products reaching over 8000 retail outlets across the country and over 1300 outlets spread across 5 continents in 27 countries. VIP’s product offerings include a variety of hard and soft luggage– strolleys, suitcases, duffle bags, overnight travel solutions, executive cases, backpacks and even travel accessories. VIP Industries has a global footprint with its products available across India Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.