SINGAPORE, March 23, 2017 /PRNewswire/ — In a lavish ceremony held at the PARKROYAL on Pickering Hotel, Singapore on Wednesday 22 March the annual Festival of Media APAC Awards were announced.
On the night MediaCom won seven golds and four bronzes, Mindshare four golds, five silvers and three bronzes, while UM took home four golds, four silvers and one bronze.
During a night of celebration for the GroupM agencies MediaCom India won the prestigious Campaign of the Year title for ‘Ariel Dads Share the Load — Men for Laundry!’ as well as Agency of the Year, while Mindshare retained its title of Agency Network of the Year for the APAC region.
In total there were entries from 20 countries, while the winners represented a wonderful mix of campaigns from across the region including golds from Australia , China , Indonesia , New Zealand , Singapore , India and the Philippines . India topped the country rankings with seven golds, while Australia and New Zealand were second and third with five and four golds respectively.
The final jury chair Margot Torres , Executive VP and Deputy MD, McDonald’s Philippines did a fantastic job ensuring the judges had constructive and intelligent debates around all of the shortlisted entries, and even managed to finish the judging process ten minutes ahead of schedule.
Key trends and insights that came out of the judging process included a significant increase in e-commerce, m-commerce, CSR, content, social, mobile and events as part of campaigns from around the region. Judges found the Best Experiential/Event, and Best Content Awards to be two of the toughest to decide on a winner as the competition and quality of work was so strong.
All winning campaigns can be seen on http://www.creamglobal.com/
About C Squared
C Squared launched the Festival of Media in Venice in 2007 and the brand now has four major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc