SonyLIV will now offer broadcast-quality viewing experiences to millions of subscribers across the country
Reinforces SonyLIV’s leadership position in India’s digital entertainment industry
Bangalore, August – Sony Pictures Networks (SPN) has partnered with Cisco to extend SonyLIV video experiences to Amazon Fire TV and Apple TV customers in the country. The Cisco Infinite Video™ Platform (IVP) provides SonyLIV with a fully cloud-based infrastructure, allowing it to offer more than 40,000 hours of broadcast-quality premium viewing experiences, including Live TV.
Cisco® IVP features superior security protocols that protect the video content, the app and the infrastructure from all kinds of threats. Through Cisco IVP, SonyLIV will be able to scale up, brand and market its OTT app on Amazon Fire TV and Apple TV in India.
SonyLIV over the last four years has established itself as the undisputed leader in India’s digital entertainment industry. Users have access to rich content including movies, a strong line-up of events across all sports, shows, music, TV shows and much more across multiple devices and platforms.
Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “The digital revolution has transformed the way people consume content. SonyLIV has reinvented how users immerse themselves in unmatched entertainment experiences. We have always strived to be ahead of the curve by offering users the opportunity to consume rich content across all digital mediums. Our association with Cisco provides us the ability to extend our SonyLIV offerings to a new set of consumers, allowing them access to our vast content catalogue. Our focus is on bringing the best of Cisco’s technology expertise and our content prowess to establish new benchmarks in the OTT space.”
“Today people are watching all kinds of video content over the Internet – from news clips to TV shows and full-length movies – at home, at work, and on the go. Superior-quality videos are the way forward. Video will be 75 percent of India’s mobile data traffic by 2021.[1] Therefore, it is imperative that content providers are equipped to scale up and deliver dynamic user experiences. Cisco’s Infinite Video Platform offers SonyLIV an opportunity to secure its place as the leader by delivering broadcast-quality entertainment to Amazon Fire TV and Apple TV consumers,” said Sanjay Kaul, Managing Director, Service Provider Business, Cisco India & SAARC.
Today the explosion of applications and adoption of greater connectivity has led to demand for quality services. Cisco is building a simplified, automated and virtualized network platform of the future based on industry-leading software, systems, silicon and services. This network platform enables service providers, media and web companies worldwide to reduce costs, speed time-to-market, secure their networks and sustain profitable growth.
The SonyLIV app is available in Apple (iOS) and Android app stores. New Apple TV and Amazon Fire TV owners can download the SonyLIV app from the App Stores.
About SonyLIV
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 33 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children. With the launch of Kacho Papad Pako Papad. SonyLIV became the first platform to launch a Gujrati web series.
SonyLIV has an established partnership with Original Web Content Creators like Arre, Web Talkies, Mukta Arts, and many more resulting into over 100 short films, 25 original web-series and 300+ short form content. SonyLIV has entered in to strategic partnerships with many original content providers.
Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions. SonyLIV has also partnered with Cricket board of West Indies, Sri Lanka and South Africa hence providing its users with a treat of nonstop cricketing action this year. The strategic partnership with ESPN.in which is known for its sports information which now will also include Sports content from SonyLIV.
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[1] The annual Cisco Visual Networking Index™ (VNI) Global Mobile Data Traffic Forecast (2016 to 2021), http://www.cisco.com/go/vni.