The world’s trendiest store on the Rue Saint-Honoré in Paris gears up for the November arrival of the high-adrenalin Roger Dubuis Excalibur Aventador S.
Offering a potent soupçon of what happens when visionary engineers meet incredible watchmakers, from November 20th to 25th, Colette – dubbed “the trendiest store in the world” by Forbes – will provide a throbbing showcase for the world of Roger Dubuis.
The week will be marked by the French launch of the brand’s Excalibur Aventador S to the press on November 21st. The event will take place at the celebrated concept store’s iconic Water Bar and will be attended by Roger Dubuis partners, Pirelli and Lamborghini Squadra Corse.
Combining bold sporty aesthetics and Roger Dubuis’ famous skeleton signature, the 45 mm Excalibur Aventador S represents a stunning example of highly complicated watchmaking inspired by the automotive world and is the embodiment of the brand’s recently sealed and illustrious affiliation with Lamborghini.
Renowned for its scoops, previews and limited editions, Colette has been at the centre of fashion since it opened its doors in 1997. The prestigious boutique is also famed for its cunning combination of modernity and innovation; and its displays, changed weekly, incorporate a multitude of genres ranging from fashion and high-tech to art, streetwear and beauty.
The relationship between Roger Dubuis and Colette, based on a perfect match between
the contemporary values of Roger Dubuis and the international clientele of the world-famous concept store, began in December 2016 with the launch of the 42 mm Excalibur Carbon Skeleton Automatic.
This was closely followed by the Excalibur Spider Pirelli Carbon Skeleton Automatic hitting the French track. The release of the Excalibur Aventador S now brings this alliance to a fitting climax, vividly illustrated by a short film doing the rounds on the social media and featuring a Lambo roaring through the streets of Paris before screeching to a halt in front of the Roger Dubuis window chez Colette.
About Roger Dubuis
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis collections Excalibur and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all constants of the Geneva-based Swiss Maison.