- Will focus on Mothers – as a parent and as a woman
- Add new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers
- Plans to increase revenue from Rs. 15 crores to Rs. 150 crores by 2021
New Delhi, January 15, 2018: mycity4kids, India’s largest multi-lingual content platform for mothers in India today announced the re-branding of its platform to ‘Momspresso’. The new brand with the tagline #MoreToMe will expand the content on the platform so as to cater to both facets of the Mother – as a parent and also as a woman. Momspresso will see the addition of new content categories such as health and fitness, beauty and fashion, travel and living, careers and recipes to enhance its relevance to the modern, multi-faceted mother of today. The company plans to exponentially grow its revenue from an estimated Rs. 15 crores in FY18 to Rs. 150 crores by FY21 on the back of growing online ad spends and targeting a larger pool of women-centric brands.
The Company estimates that there are 150 million mothers in India and by expanding the number of languages from the current 6 to 10 in 2018 and the increased scope and relevance of the content with Momspresso, it aims to grow its user base from 7.5million monthly visits to 75 million monthly visits in 3 years.
Commenting on the development, Mr. Vishal Gupta, Co-Founder & CEO, Momspresso said, “We realised that we should offer moms support on not just their parenting journey, but also celebrate their journey as a mother, a wife, a daughter and most importantly, as a woman. Apart from the content we have always been known for – children and parenting, Momspresso will also focus on content important to mothers as women. There’s more to every mother, beyond the obvious, and it’s about time we recognize and appreciate it”.
In keeping with its tag line #MoreToMe, ‘Momspresso’ has planned a series of campaigns to celebrate that side of mothers that the world does not necessarily get to appreciate – their interests, profession, talents, dreams and achievements.
Mothers form an extremely valuable demographic as they are primary buyers for products related to children, the household and themselves. It is estimated that 40% of the Rs. 60,000 crores annual advertising spends are targeted at this demographic. The Momspresso platform enables brands to create authentic content through Mommy bloggers and also a safe environment in which to engage with the sharply segmented audience of mothers.
About Momspresso (formerly mycity4kids)
mycity4kids started as a hyperlocal listings platform for children’s services in 2010 and is now India’s largest content and influencer platform for mothers, reaching out to more than 7.5 million mothers every month. The platform currently has 5500 bloggers who have written 40,000 blogs in English, Hindi and 5 more regional languages. It has also India’s first dedicated video channel for Mothers with close to 500 videos. The company has broken even and is expected to do Rs 15 crores of revenue in FY17-18. Its revenue model is based on native blogs and video content and it works with 60 brands, including Nestle, Dettol, Pampers, J&J, Horlicks and Dove. ‘Momspresso’ is the platform of choice for Mothers in India.