Listvyanka, March 7, 2018. Located in Siberia, Lake Baikal is the largest, deepest, and r ichest freshwater lake in terms of biodiversity in the world. The annual Baikal Ice Marathon offers competitors from around the globe the opportunity to race across the frozen surface with the goal to help keep the water clean. With their participation in the 14th Baikal Ice Marathon, Carl F. Bucherer once again demonstrated a respectful attitude toward the environment and the brand’s commitment to the value of preservation.
The idea of participating in one of the world’s most difficult tests of strength and endurance was born in September 2017, when the Swiss watch manufacturer’s Executive Vice President Sales, Laurent Lecamp, and friend of the brand, renowned businessman, and four-time IRONMAN finisher Vladimir Voloshin first met at the opening of the Carl F. Bucherer boutique in Moscow, Russia. Along with the values of the watch brand itself, both men share a passion for sport, considering it a source of inner strength and inspiration that allows them to move forward innovatively while preserving traditions.
Challenging Race on a One-Off Running Surface
One of the top 25 adventure marathons in the world, the Baikal Ice Marathon is both psychologically and physically demanding. The event is held at the start of March, when practically the entire lake is covered in ice. It is a long, cold, lonely 42.2-kilometer trail across the barren white landscape where progress is marked only by checkpoints positioned at 5-kilometer intervals. The vast open spaces, the bright rays of the sun, and the incredible, breathtaking beauty of the landscape help the hundreds of elite runners complete the course between the opposite shores. To prepare for the challenging race, Laurent Lecamp and Vladimir Voloshin, who live in different parts of the world, developed a groundbreaking formula for cooperation based on their shared outlook and values. Due to extreme weather conditions, temperatures of –31°C, and a wind speed of 108 km/h, this year’s marathon had to be cut short after 21 kilometers, turning it into a challenging half-marathon with 153 participants. Laurent Lecamp and Vladimir Voloshin both finished 56th.
Clean Water Preservation Run
Lake Baikal is located on the border of the Irkutsk region and Buryatia and is a UNESCO World Heritage Site. The lake’s shape is reminiscent of a giant crescent moon, stretching some 620 kilometers from the Northeast to the Southwest. Its width ranges from 24 to 79 kilometers. The ice marathon crosses over one of the most beautiful parts of the lake. As part of the Winteriad, a larger winter games festival that takes place at Lake Baikal, the Baikal Ice Marathon is held for a noble cause – the preservation of clean water. All of the participation fees from all of the athletes are donated in full to protect the lake and to maintain its purity and beauty. By participating in the event, Carl F. Bucherer is once more demonstrating their commitment to the value of preservation by supporting various international environmental projects.
A Strong Friendship
The Baikal Ice Marathon marked the start of a close relationship between Carl F. Bucherer and Vladimir Voloshin. In April, Vladimir Voloshin will visit the company’s headquarters in Lucerne and the manufactory in Lengnau, Switzerland. “Being a friend of the watch brand Carl F. Bucherer is a great honor and a great responsibility at the same time,” said Vladimir Voloshin. “We complement one another perfectly because we share the same goals and values. Reliability, accuracy, and quality are extremely important to me, as these characteristics are what enable people to achieve good results in both business and sport.” Laurent Lecamp said: “Our shared experience of coping with extreme situations was unforgettable. It was proof that together, we can overcome any obstacle.”
Vladimir Voloshin
With a career in international marketing that spans more than 20 years, Vladimir Voloshin has worked for global companies in the Baltic states, Scandinavia, the United Kingdom, and Russia. He is the M anaging Partner of Newman Sport & Business Consulting, founder of the international IRONSTAR triathlon competitions and the ROSA RUN festival, host and moderator of a talk show featuring business leaders and top athletes, and an expert speaker at international marketing conferences and at TED events. He is also the first President of the Moscow School of Management SKOLKOVO Alumni Association.
Sporting achievements:
Four-time IRONMAN finisher, participant in the IRONMAN World Championship in Hawaii Two-time IRONMAN 70.3 finisher
Two-time finisher of the Escape from Alcatraz Triathlon and Abu Dhabi International Triathlon
Finisher of the Bosphorus Cross Continental Swim and the legendary Paris–Roubaix cycle race
Finisher of the Quintuple Ultra Triathlon (19 kilometers swimming, 900 kilometers cycling,
211 kilometers running)
Finisher of the 186-kilometer 24-hour ultramarathon
Finisher of the Marathon des Sables multiday 240-kilometer run through the Sahara Desert
Finisher of the HARD RUN 2017 50-kilometer ultramarathon
Eight marathons (pacemaker in six), 12 half marathons (pacemaker in 11) in Russia and abroad
About Carl F. Bucherer
The Carl F. Bucherer name has been synonymous with quality, innovation and passion since 1888. Founded in Lucerne, the Swiss family business has become an internationally renowned global brand characterized by its founder’s pioneering spirit and the cosmopolitan esprit of its home. Carl F. Bucherer is one of the few remaining family-owned Swiss watch manufacturers and is now headed in the third generation by Jörg G. Bucherer.
Timepieces and movements are developed and produced in the brand’s own workshops in Switzerland. Milestones are the manufacturer’s own movement families, which are partly driven by an external rotor – an innovation that Carl F. Bucherer was the first manufacturer to put into series production. With its e xclusive watch creations, Carl F. Bucherer epitomizes high-quality Swiss craftsmanship, unmistakable style and detailed sophistication. Carl F. Bucherer – Made of Lucerne