April 30, 2018 — Singapore – Papyrus, the world’s first fully comprehensive and scalable decentralized platform for digital advertisers, publishers, and developers architected with smart contracts and two blockchains (Ethereum and Papyrus), has taken its message on the road visiting Seoul, New York, Puerto Rico, Zurich, and San Francisco. Additional stops include presentations and attendance at events in Los Angeles, San Jose, and Dubai.
The kickoff to the roadshow in early March coincided with the release of Papyrus MVP (Minimum Viable Product), an open source decentralized application platform specifically developed for the digital advertising industry. Papyrus has launched its MVP (pilot decentralized advertising ecosystem) that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. The MVP is deployed on Ethereum TestNet Rinkeby and will be launched in Ethereum MainNet in a few months.
“Our vision is to disrupt the current online advertising landscape, which, in its current form, is riddled with inefficiencies,” said Abeed Janmohamed, CEO of Papyrus.
The settings and interactions along the roadshow varied greatly from city to city. Highlights ranged from discussion of digital advertising issues with an invited group of investors and ad-industry players in New York, to attending three back-to-back conferences – D10e, Blockchain Unbound, and Coin Agenda – in San Juan, Puerto Rico.
At each event, Papyrus executives discussed general issues impacting digital advertising and how the Papyrus solution provides:
- A fix for the acute need for transparency in the supply chain
- A significant increase in revenues and Return on Investment (ROI)
- Secure end-to-end payment controls, fraud reduction, targeting accuracy, and safety and ad-viewability enforcement
- Custom smart contracts for digital advertising participants
- A reduction in operational costs and time spent
Every stop along the way offered an excellent opportunity to share information about Papyrus, educate people about the MVP’s capabilities, and to network with potential investors.
The innovative Papyrus technology removes the inefficiencies and challenges, such as viewability, lack of transparency, payments and brand safety within the digital ad industry. Papyrus has developed a disruptive digital advertising platform which uses a combination of integrated technologies that transform and unite the entire digital advertising market into a single comprehensive ecosystem that offers unmatched transparency, fraud reduction, security and cost effectiveness.
About Papyrus
Papyrus is the world’s first fully comprehensive and highly scalable, decentralized ecosystem for digital advertising which radically improves programmatic advertising to provide an efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers, using blockchain architecture. Papyrus will ensure transparency, will be based on a reputation-system for all market players, will incentivize auditors to check for fraudulent activity, and it will be highly efficient; ensuring traffic quality, ad quality, and brand safety. Papyrus has been developed and is managed by a team of experts with strong backgrounds in building and scaling successful business processes in both advertising and blockchain technologies.
For more information, please visit https://papyrus.global.