December, 2017: With its vision to increase sanitation awareness, Be. The Solution, home-grown hygiene and personal care brand, recently announced its association with Ketto, Asia’s most-visited online crowd funding platform, to raise funds for building sanitation facilities with Water Aid India.
The objective of the first-leg of the campaign is to raise a total of Rs. 2, 50,000 over 31 days, during Christmas season, wherein all crowd contributions will be matched one for one by Be.The Solution. “It is our mission to ease sanitation around the country by addressing critical issues like this one and to enable a hygienic lifestyle for urban women through our product offerings.” said Mr. Deep Lalvani, Co-Founder & Director, 1908 e-Ventures Pvt. Ltd., Ador Group, under whose direction the projects have been initiated.
Actor Kunal Kapoor, co-founder of Ketto said, “School is a key setting where the health and education sectors can jointly take action to improve and sustain the health, nutrition and education of children. We at Ketto, are happy to be part of such an initiative taken by Be.The Solution which aims to help the children in providing a hygienic day to day life.”
The first project aims at building sanitation facilities at five schools in Lucknow to support 689 students. Following the success of this initiative, Be. The Solution will continue the effort pan-India in 2018, raising funds separately for each nominated city.
Children, especially young girls, hailing from extremely poor and marginalized families of urban Lucknow have to fetch water for daily needs from nearby water sources and finish other household work before commencing for school regularly. Most government primary schools do not have proper toilets causing students to defecate in the open. Even where toilets exist, they are not connected to water points, so using these dilapidated premises entails fetching water from a common hand pump within school grounds. While key hygiene messages like ‘washing of hands before meals and after toilet use’ are delivered, it is next to impossible to apply them due to a lack of functional and adequate sources of water.
“In primary school Mishribagh, for example, all of 155 children are supposed to sit and study in a single room and there is no toilet facility. Similarly, the primary school in Para has only one hand-pump catering to the needs of 123 children (64 boys and 59 girls). These are just a few instances; the problem is spread across most schools, even in the urban parts of the city,” said Deep.
To pledge your support, visit https://www.ketto.org/fundraiser/lucknow?source=similar