New Delhi, Nov 19, 2015 – Affle, a leading mobile platform company today announced the global launch of its Mobile Advertising Self Serve platform titled ‘MAAS Xtend’. Mobile Advertising platforms have traditionally been offering managed services targeting large enterprises. However, with the rapid growth in the Mobile App economy a completely new category of advertisers have emerged who would much rather work with Self Serve platforms on which they can manage and be in full control of their campaigns. MAAS Xtend which is an extension of Affle’s Mobile Audience As a Service (MAAS) platform, would thus cater to this market and offer advertisers complete automation and optimization controls to maximize ROI on their mobile spends.
With several top programmatic and direct supply sources already integrated, MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns. Campaign Managers can thus set up and manage global campaigns with precise targeting & defined KPI metrics in a matter of a few minutes on this platform. MAAS Xtend would soon also integrate with other MAAS platform modules like OptiSense6 and Affle Attribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.
Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “Affle has always been in the forefront for developing a mobile market ecosystem that fosters greater transparency, control and optimization opportunities for marketers. We launched our OptiSense 6 platform last month, which catered to the Enterprise users who would use our Managed Services offerings. The current launch of MAAS Xtend is targeted to App marketers who well understand the nuances of the mobile eco-system and prefer to manage their campaigns over an integrated Self Serve platform like ours. We are looking forward to MAAS Xtend getting massive adoption amongst App marketers in India and across the world. We have today rolled out an Invite Only program for this platform and intend to make it available to all our partners by early next year.”
By having integrations with all major supply sources, campaigns on MAAS Xtend could potentially be targeted to a majority of the 2.6BN global smartphone users, which would include over 800MN smartphone users in Affle’s strongest markets – India, China & Indonesia.
The MAAS Xtend launch is part of Affle’s overall strategy of redefining the mobile media business to move towards greater software automation with audience intelligence being at the core, which drives ROI for campaigns across all supply sources through a unified integrated platform.
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle’s Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform.
Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.
For more information visit www.affle.com