an alfex special edition designed for christmas, a gift to “freeze” time and immortalize every single joyous moment spent with the people you love over the festive season.the dial in mother-of-pearl has the hour and minute hands and four round markers accompanied by the alfex signature logo at six o’clock.
in the first style, the dial is available in an attractive ice-white color, recalling the glitter and sparkle of a snowflake, with a satin watch strap decorating the wrist like a gift package.
the second version features a white dial teamed with a black satin watch strap for the most elegant of color combinations.
the sparkling details of the bezel incarnate the festive spirit of christmas. watches in the merry time line are fitted with a swiss made quartz movement and are water resistant up to 3 atm.
alfex
alfex has been committed to making its mark in the panorama of watch making for the last 65 years, focusing on design, fulfilling the criteria of swiss made quality and offering a product range with attractive prices. its in-house team of designers continues to strike this ideal balance, in line with the vision of ferdinand gindraux, the founder of the company. he set up the firm in 1948 with the idea of creating a brand that would revolutionise the traditional concept of timepieces. it was immediately clear that design was priority, a choice that has helped the brand from ticino win many international awards on numerous occasions: the “red dot award”, awarded by the design zentrum of hamburg, which sees alfex competing once again this year, and the “good design award”, presented by the national museum of architecture and design of chicago to the product with the most innovative graphics and design. 2013 marked its 65th anniversary, and alfex is celebrating with the vision of looking towards new perspectives, thanks to the work of marcus weber, who has been the company’s ceo since 2011, while respecting the traditions and innovation that have always been important for the brand.