21st July, 2014: Platinum is the preferred choice of the discerning man; it is a classic reflection of style, strong beliefs and principals. The metal’s naturally white unchanging colour and modern design outlook has enamoured men for ages. Crafted to suit the taste of modern successful men, the elegant and understated, platinum jewellerycollection for the auspicious occasion of Eid is complete with stylish bracelets, rings in classic designs to substantive and striking chains; priced at Rs. 30,000 onwards.
For the man who wants the very best, platinum jewellery is an ideal choice. Sahabzade Irrfan Ali Khan considers platinum to be the perfect expression of a man who knows his mettle, he says “Platinum the noble metal is unpretentious and a guarantee of unmatched purity. Naturally white, it looks good without making too much of a noise. I like the look, the feel and the subtlety of the metal. To me it is a statement of individuality. Also I don’t have to be careful or restrict my activities while wearing a platinum ring or bracelet as its durability and unchanging quality ensures that it will last a lifetime of wear or maybe more. The spectacular designs in the metal are surely a connoisseur’s delight.”
Platinum suits the sensibility of the stylish and confident Indian man. From the time that it is mined, till the final product is made, precious platinum is absolutely white. This naturally white metal does not fade nor tarnish with time. It is a durable, dense and strong metal so it feels more substantial to the wearer as compared to other metals, and is yet understated, sophisticated and elegant.
The design theme inspiration is based on the trends forecasted by WGSN, a worldwide leader in design trends. The key hooks adapted are futuristic, modern and brave new shapes, structural and engineered designs, which stand the test of time have been captured basis the key aesthetic direction of ‘Digital Fantasy’.
Availability: Malabar Gold & Diamonds, Joyalukkas, TBZ – The Original, ORRA & GRT Jewellers
Many leading authorised platinum retailers across India have a platinum counter at their stores.
Please visit www.preciousplatinum.in to locate a platinum authorised retailer.
Price Range: Men’s range of platinum jewellery starting from Rs. 30000 onwards.
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.