‘Play the Life Game 3.0’
~ Baggit unveils its 2016 Autumn Winter Collection ~
Pack up your passion for fashion as Baggit launches its third version of its brand campaign – Play the Life Game 3.0. The campaign unveils Baggit’s Autumn Winter collection 2016. The AW 2016 Baggit collection is designed to help women express themselves and take bags and accessories to another ladder of winter vogue.
The campaign captures the ethos and attitude of contemporary Indian women who are living life on their own terms and are making choices that reflect this worldview. The campaign has a verbal language that closely mirrors how this generation speaks.
This Baggit’s range is made from cruelty-free, recyclable material. The collection is the cutout of different textures, materials, prints and a colour palette of yellow, black, rose pink, tan and orange which not only highlights the season’s concept – ‘Freedom of Expression’ but also varying moods and emotions of audiences.
What: Autumn Winter 16’ Collection
Price Range: INR1775-INR3725
When: 26th October 2016, onwards
Where: Across all Baggit exclusive stores & www.baggit.com
Baggit Stores : Ahmedabad-Alphaone, Amritsar-Trilium, Bangalore-Garuda, Bangalore-Inorbit, Bangalore-Jayanagar, Bangalore-Koramangala, Bangalore-Mantri Mall, Bangalore- Market City Mall Phoenix, Bhubaneshwar-Janpath Sriya Mall, Baroda-Inorbit Mall, Bhilai-Treasure Island, Chennai-Ampaskywalk, Chennai-Market City Mall Phoenix, Cochin-Lulu Mall, Dehradun-Pacific Mall, Delhi-CP Outer Circle, Delhi-Dwarka, Delhi-Kamlanagar, Delhi-Rajouri Garden, Delhi-V3S, Delhi-Karol Bagh, Goa-MG Road, Gurgaon-Mgf, Hyderabad-Abid(store1), Hyderabad-Inorbit, Secunderabad-MG Road, Hyderabad-Trinity, Mohali-North Country Mall, Mangalore-Forum, Jaipur-Worldtradepark, Lucknow-Saharaganj Mall, Ludhiana-Silverarc Mall, Mumbai-Bandra Linking Road, Mumbai-R- City Ghatkopar, Mumbai-Kurla Market City Phoenix, Mumbai-Lokhandwala, Mumbai-Malad Infinity 2, Mumbai-Matunga Circle, Mumbai-Thane Viviana Mall, Mumbai-Vashi- Inorbit Mall, Pune-Phoenix Market City, Pune-Westend Mall, Udaipur-Celebration Mall, Kolkata-Acropolis Mall
About Baggit : Baggit is India’s leading fashion accessory brand, founded in 1990 by Nina Lekhi with its first launch in standalone retail store before moving on to Large Retail Format stores and then finally launching its own Exclusive Brand Outlets in several cities across the country. A brand that incorporates eco-friendly values to luxury products, Brand’s strong belief in ‘Beauty without cruelty’ won it the PETA Proggy Award. Aimed at the Modern Indian Woman, Baggit offers a wide range of accessories such as bags, belts, caps, wallets, multi-utility pouches along with several more wardrobe must-haves. Taking into consideration the need to be organized through the day, each bag by Baggit offers several pockets and slots, making it easier to access one’s vitals. For more information, please visit Baggit exclusive stores & www.baggit.com or facebook.c