August 10, 2016: BankBazaar.com, India’s leading financial marketplace, has been awarded the ‘Emerging Brand of the Year’ Award at the recently held 7th CMO Asia Awards for Excellence in Branding and Marketing in Singapore. The award is a recognition of BankBazaar.com’s unique approach towards personal finance that helped build up the organization as one of the most recognized and trusted Fintech brands in India. Some of the biggest brands in Asia including the Edelweiss Group, Parle Agro, and Benetton were part of the awards.
Initiated in 2010, the CMO Asia Awards recognizes the best of campaigns, product innovations, and solutions enabling customer engagement. It is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos under one roof.
BankBazaar.com believes in simplifying and personalizing personal finance and making it accessible and consumable so that users can access the right financial products as easily as shopping for consumables. BankBazaar.com has been focusing several innovative campaigns to bring personal finance to consumers who need it the most in a format they can relate to best. These include a series of personal finance video campaigns featuring stand-alone campaigns such as the DearMe and Father’s Day videos as well as video series such as Let’s Talk About Money, Up Close & Personal with Finance, and Personal Finance Corner.
Commenting on winning the award, Adhil Shetty, CEO, BankBazaar.com said, “This award from CMO Asia is an appreciation of not only our efforts in building a recognizable brand but also our commitment towards growing as a trustworthy organization that is challenging the status quo of the financial sector. With such encouragement, we are even more enthusiastic about making BankBazaar.com the dominant marketplace for instantly issuing financial products.”
Apart from the Emerging Brand Award for the organization, BankBazaar.com CEO Adhil Shetty was also the recipient of the CEO of the Year Award in the individual Category.
BankBazaar.com hosts the widest range of financial products from over 85+ of the biggest public and private sector banks, NBFCs, and insurance companies in India. It gets an average of 9,000,000 visitors per month. The company raised USD 60M in its C-Series funding led by Amazon along with Fidelity Growth Partners, Mousse Partners, Sequoia Capital and Walden International in July last year
About BankBazaar
BankBazaar.com, ranked as the best financial website in India by the Internet And Mobile Association of India (IAMAI), is India’s first neutral online marketplace that gives you instant customized rate quotes on loans, credit cards or any other personal finance products. It simplifies the loan application process. Anyone can instantly search for tailor-made offers, compare, customize it as per his or her need or profile and apply for their finance products. It is designed with smart technology capabilities and over 75 of India’s leading financial institutions and insurance firms have chosen to integrate themselves with the platform. For the online consumer today, banking is as easy as shopping for anything online. What’s more, BankBazaar.com’s services are completely free!
BankBazaar.com services are available through the web-portal, made-for-mobile web service, or the BankBazaar app available on the Android play store and iOS app store. It helps consumers compare best offers across various banks and NBFCs. Apart from these, it gives the consumer the latest news/trends and insights into managing finances better. The consumers can track their application and troubleshoot issues in the process through a host of channels like the BankBazaar app, WhatsApp, Email, Voice-support etc.