Belkin Cables – the Reigning Champion in Durability, Flexibility and Design
New Delhi – June 9, 2017– Belkin® – market leader in mobile accessories–today launched the latest cable in the MIXIT↑™ DuraTek™ cable portfolio, thereby expanding its already robust USB-C collection with the new MIXIT↑™ DuraTek™ USB-C cable.
The MIXIT↑™ DuraTek™ cables have been a crowd favorite since Belkin launched the Lightning and Micro-USB cables in the past several months which are sold by more than 100 retailers and distributors worldwide.
Belkin CEO and founder Chet Pipkin started building cables on his parents’ dining room table in 1983 which led to the development of the cable that attached an Apple IIc (Apple’s first portable computer) to a printer. The MIXIT↑™ DuraTek™ USB-C Cable is the latest invention continuing Belkin’s 20+ year legacy of quality and innovation.
“We’ve made our DuraTek cables so strong because we know that ordinary cables aren’t tough enough to endure the challenges we put them through. After all, cables should be made to serve us, not the other way around,” said Oliver Seil, vice president of design, Belkin. “We also did not want to compromise on elegance and aesthetic appeal while reinforcing the structure, so we started from the inside out and redesigned the way we construct a cable. We were inspired by industrial cabling, race car and aerospace construction methods, and tested many construction methods to finally arrive at the best cable we have ever made. I am immensely proud of our team’s accomplishment.”
No stranger to rigorous certification processes and prioritizing consumer peace of mind, Belkin’s MIXIT↑™ DuraTek™ USB-C cable isMFi Certified and comeswith a 5-year limited warranty.
Belkin was also the first manufacturer to produce USB-IF certified cables and regularly participates in USB-IF compliance workshops. USB-IF certification requires rigorous testing and indication by an emblem on the packaging. Read more on USB-C in Belkin’s resource center athttp://belk.in/usbcnowand by readingBelkin’s white paper.
Other key features:
- Reinforced conductors with Kevlar® fiber offer added durability, protecting the wires inside from damage.DuPont™ Kevlar® fiber, best known for helping to protect firefighters, police officers and soldiers, is also used in a broad range of industrial and consumer products, airline and aerospace components – all benefiting from thelegendary strength and performance of Kevlar®
- Longer, flexible, strain-relief absorbs stress from bending to prevent breakage
- Double-braided nylon forms flexible, durable cable jacket
- 4-foot length
Availability
The MIXIT™DuraTek™ USB-C cables are available today for MRP ₹1,999at Reliance Digital Stores, Amazon.in, and Imagine Stores across India.
About Belkin
Belkin® developed its first people-inspired products in 1983 with cables that quickly led to the development of the first intelligent cable that connected an Apple IIc, Apple’s first portable computer, to a printer. Today, more than one Belkin product is sold every second globally. Designed in Southern California, and extending across four pillars—power, productivity, protection and connectivity – Belkin products include award-winning lines such as the Valet™ Charge Dock for Apple Watch + iPhone, MIXIT↑™ Cables, RockStar multi-port solutions, QODE™ keyboards, and a complete range of mobile, power and charging solutions, including USB-IF certified USB-C accessories, wireless charging docks, and solutions for Android systems. Belkin’s next generation ScreenCare+ and TrueClear™ Pro screen protection service applies state of the art protection with unparalleled accuracy and is available at select leading retailers worldwide. A privately held company, Belkin has more than 1,200 employees in more than 30 countries around the world.
© 2017Belkin International, Inc. and/or its affiliates. All rights reserved.
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About DuPont™ Kevlar®
DuPont™ Kevlar®, first developed in 1965 by DuPont and celebrating its 50th anniversary of innovation in products, is used in a variety of clothing, accessories and equipment to add strength and durability while remaining lightweight and flexible. Known for its application in ballistic body armor, Kevlar® fibers can be included in fabrics to help increase cut and abrasion resistance. Today, Kevlar® is commonly used in high-performance sporting equipment, tires, fire fighter and industrial protective clothing, mining belts, and commercial aircraft, among other applications.