The original, natural and ethical beauty brand The Body Shop, launched S.H.E. – SUPPORT HER EDUCATION campaign aimed at educating 100 girls in need, in association with Food for Life Vrindavan (FFLV) in March 2014.
The Campaign which is being endorsed by famous Bollywood actor and philanthropist ‘Vivek Oberoi’, has received tremendous response from the customers who have generously contributed towards the noble cause of educating girls. The Body Shop through their stores across India and online sales have already raised 50% of the funds in the last few months. These funds are being used for supporting the education, food, healthcare and self-defence classes of underprivileged girls by Food for Life Vrindavan (FFLV).
Speaking on the joyous occasion, Shriti Malhotra, COO – The Body Shop India, says “We are very happy that this initiative has been so well appreciated by our customers who have responded very generously to support the education, food and healthcare of underprivileged girls. On an average women receive only 1.8 years of schooling in India, so this support from our customers is truly for a worthy cause. We are grateful that so far we have been to achieve a small but significant landmark in the 1st few months and we will complete our target to educate 100 girls, very soon. “
Celebrated actor Vivek Oberoi added, “We started this campaign with the hope of supporting and contributing towards the upliftment of girl child empowerment and getting them an avenue to establish their individual identities. I’m very excited with the progress so far and I urge others to contribute and help these girls get a brighter future.”
Through the 100+ stores of The Body Shop India, funds are being raised to support the education of 100 underprivileged girls. In this yearlong campaign, every customer is requested to donate a small amount of Rs 10 with their purchase at the store or by shopping online at http://www.thebodyshop.in/
ABOUT THE BODY SHOP
At The Body Shop, we believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too. The Body Shop products are created using the finest ingredients sourced from the four corners of the globe, which are not tested on animals and are 100% vegetarian. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use.
About FFLV
Food for Life Vrindavan(FFLV) is a charity located in Vrindavan. It was founded by Rupa Raghunath Das in 1990. The service began with small-scale evening meal distribution to the street kids and currently they are running a number of projects. In the year 2000, their sponsorship program was established under the guidance of Nikunja Vasini (Co founder, FFLV). That is how FFLV evolved into an educational project. Their focus, however, has always been educating girls.
Food for Life Vrindavan (FFLV) is a charity located in Vrindavanin. It was founded by Rupa Raghunath Das in 1990. The service began with small-scale evening meal distribution to the street kids and currently they are running a number of projects. Their focus, however, has always been educating girls.
Currently they have 2 running schools with about 1200 girls attending. The school provides for everything essential for these girls to learn, grow and reach their full potential. Apart from teaching a syllabus recognized by UP government, the girls have a wide variety of extra circulars to pick from.
They teach various dance forms (Kathak, Contemporary, Oddissi, Folk), singing, musical instruments (Harmonium, Tabla, Mridangam), karate, stitching, embroidery, drawing, art and henna etc.