10 September, 2013
Yaami Gautam, Bollywood star and Brand Ambassador for Rio Tinto’s flagship diamond jewellery initiative in India, has unveiled an exclusive diamond jewellery collection in Kolkata.
Nazraana, which takes its reference from royal gift giving rituals of past eras, was launched in 2012 and comprises collections of diamond jewellery gifts for all celebratory occasions.
The latest collection was previewed in Kolkata to customers and media at an exclusive event conducted in association with leading jewellers of Bengal and Assam. The event featured a fashion show and according to Vikram Merchant, Manager, Rio Tinto Diamonds, Indian Representative Office,“We are delighted with the new Nazraana collection which comprises a range of beautiful and versatile designs.”
Yaami Gautam, Brand Ambassador for Nazraana unveiled three concepts embodied in the new collections – Day Dreams for daily wear, Jewels of Dusk for party wear and an Indulgence for special occasions. According to Yaami,“It is exciting to see this wonderful initiative come to life in Kolkata as it provides so much more choice for those giving and receiving gifts.”
The launch event will be followed by a Nazraana promotion during the forthcoming Durga Puja festival. Leading jewellers of Bengal and Assam will participate in the promotion commencing 14th September in the lead up to the Puja festival.
About Rio Tinto Diamonds
Rio Tinto operates a fully integrated diamonds business from exploration through to sales and marketing. It is one of the world’s major diamond producers through its 100 per cent control of the Argyle mine in Australia, 60 per cent of the Diavik mine in Canada, 78 per cent interest in the Murowa mine in Zimbabwe. These three mines allow Rio Tinto to supply a broad range of diamonds (size, colour and quality) for all market segments. Rio Tinto also has a 100 per cent interest in the Bunder project in India. The Bunder project is Rio Tinto’s most advanced diamond project worldwide and the most important diamond discovery in India for many decades. Rio Tinto’s share of the production from its three operating diamond mines is sold through its sales and marketing office in Antwerp, with representative offices in Mumbai, Hong Kong and New York. It also operates a niche cutting and polishing factory in Perth for the rare pink diamonds from its Argyle mine. Rio Tinto is a leading supporter of the Kimberley Process, as well as a founding member of Responsible Jewellery Council. Rio Tinto was the first mining company to be certified by the Responsible Jewellery Council.