Mysore, India. January 22, 2015: BTI Payments Private Ltd, ajoint venture betweenBANKTECH Group and ICICI Ventures, whooperate the India 1 brand of White Label ATMs, announced the winners for their “India 1 Celebration” offer today. The contest was held amongst select india1ATMs across the four states of Karnataka, Tamil Nadu, Kerala and Andhra Pradesh from October 6, 2014 – October 24, 2014. The bumper prize winner, Ms. Shobha from Gundlupet Taluk, Chamaraja Nagar district received a Maruti Alto 800 Car.
The ‘India1 Celebration’ offer was conducted to improve brand connect with the consumers during the festival period wherein the spending and withdrawals are at the highest levels. The offer was open to customers who did transactions at India1 ATMs during the offer period. The enrollment to the offer was by calling a pre-defined number. Winners were selected randomly from among the customers who had given the right answers to the skill based question on the IVR. The other prizes which were part of this program were smart phones, gold coins and talk time on the customers’ registered mobile numbers.
Speaking on the occasion, Mr. Kumara Krishnan, Chief Sales and Marketing Officer, BTI Payments Private Limited, “BTI Payments congratulates the winners and participants who had shown enthusiasm to be part of the contest. This helps us in our brand purpose of providing small town and rural consumers with easy and safe access to their cash at all times. We plan to have more of such programs in the future so as to increase our brand affinity by reaching out to customers in a ‘memorable’ and relevantway. The benefits that India 1 ATMs can bring to you are immense and we would like to have more users benefit from these offers.”
About BTI Payments
Established in Sydney Australia in 1991, The BANKTECH Group, parent company of BTI Payments, today manages ATM and POS terminals in Australia, India, Hong Kong, New Zealand and United Arab Emirates and has recently established offices in Shanghai, China. The BANKTECH Group established a wholly owned subsidiary, BANKTECH India in 2006 (recently renamed BTI Payments). Head quartered in Bangalore, BTI Payments has emerged from a crowded market as a highly credible supplier of quality managed services for ATMs and POS terminals. With an experienced management and operations team, BTI Payments owns and operates more than 8000 POS terminals and 800+ ATMs for a growing number of respected banks. BTI Payments continues to work closely with our existing bank clients to develop a customized range of products and services to meet their own customer’s needs. In Feb 2014, BTI Payments got the RBI authorization to launch White Label ATMs across the country. http://india1atm.in