21 November 2016
Budweiser Presents Electric Daisy Carnival
Wraps Up First Edition in India
Budweiser Presents Electric Daisy Carnival (EDC) India concluded it’s first-ever edition with great splendor. The Vegas-style event was held at Delhi NCR’s Buddh International Circuit on 12th – 13thNovember. 25,000 fans visited the festival over two days to catch electronic music world’s biggest Indian and international acts at EDC
The debut edition of Budweiser presents EDC India introduced by Insomniac and OML, created a multi-dimensional music experience, with mesmerizing production and sound design which overwhelmed fans with its sheer scale, creativity and overall immersive experience. The festival showcased a union of technology and nature with iconic stage designs like the majestic kinetic FIELD, the imaginative and ethereal circuitGROUNDS and the electrifying neon GARDEN.
The festival featured one of the largest line-ups of international and Indian artists ever witnessed in the country with two days of electrifying performances from global music sensations including Alesso, Afrojack,Brillz, Crizzly, Ferry Corsten, Markus Schulz, R3hab, Steve Aoki, The Upbeats, Tommy Trash, Vini Vici and Yellow Claw and homegrown stars such as Anish Sood, Arjun Vagale, AU/D10/GRAMME, Audio Units, B.R.E.E.D, BLOT!, Dualist Inquiry, Hamza, Kohra, Lost Stories, Nucleya, Oozeundat, Pearl, Praveen Achary, Qwiver,Sandunes, Sartek, SEQU3L, Shaan, SHFT,Sickflip, Spinal Fusion, Starlab, Sound Avtar and Zaeden.
Insomniac’s own Funkdafied Freaks enchanted fans all weekend long with their innovation, originality and high energy presence. Decked in theatrical costumes designed and crafted specially for EDC, this motley crew of dancers, stilters, aerialists, circus performers and other whimsical characters pushed the boundaries of the imagination.
Interactive and awe-inspiring art installations were peppered around the festival grounds to revel in a creative atmosphere. Along with some great music and stunning visuals, the festival also featured the Carnival Square, a carefully curated food and bazaar area with a wide array of local and international delicacies and creative products specially made by artists, craftspeople and creative entrepreneurs.
Budweiser, the lead partner of the event offered a unique experience- The Brew District having nearly 100 luxurious tents. The Brew District was home to around 200 guests which included artists and influencers. The district offered a well curated set of events like ‘What’s Brewing’ session by Progressive Brothers, ‘Buds and Burgers’ lunch hosted by celebrated Chef Kelvin Cheung, fun filled picnic-style Sunday brunch and special night performances at the ‘Brew Club’ by artists like Divine, Mo City, Dualist Inquiry, Anish Sood, etc.
“The debut of EDC India was a beautiful event that brought thousands of like-minded people together to celebrate music, art, and positivity,” said Pasquale Rotella, Founder and CEO of Insomniac. “It’s amazing to see that the love of dance music has reached every corner of the world. I am so grateful for the fans who joined us this weekend and I look forward to returning to India again next year.”
Speaking about the festival, Kartikeya Sharma,Marketing Director, AB InBev, India & South East Asia, said,“We are extremely happy to see the positive response for EDC India especially the quality & quantity of people that turned up to witness this spectacle. By bringing EDC in India, we have moved one step ahead in contributing towards shaping the electronic music culture in the country and certainly have a lot more in store for our fans. Partnering with OML and Insomniac has been stellar and we look forward to continue this association.”
Vijay Nair, CEO, Only Much Louder adds, “Last weekend was a great testimonial to the fact that India is ready to host festivals at a scale that we have only seen online on after-movies. This was a monumental effort and we made sure that the beauty and magic of EDC Vegas was presented as it is to the fans in India without shortchanging them. The look at the headliners face on seeing the Kinetic Fields stage for the first time was the most satisfying thing last weekend. We will be back next year and build EDC India as a festival that the world wants to travel to.”
We thank all of our incredible Headliners for bringing their energy and positivity to EDC India’s debut festival in Delhi at the Buddh International Circuit.
For the latest updates and announcements, visit ElectricDaisyCarnival.in and follow EDC India on Facebook, Twitter and Instagram.
About Insomniac
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac’s events are held in California, Florida, Michigan, Nevada, New York, the United Kingdom, Mexico and Brazil. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2016.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
About Budweiser
Budweiser was introduced by Adolphus Busch in 1876 and is still brewed with the same care and high quality, exacting standards. What began as an American original 139 years ago is a global brand today, enjoyed by consumers in 85 countries. In accordance with its original recipe, this great American lager is aged over Beachwood chips for 21 days which results in a perfectly balanced flavor and a crisp, clean refreshing taste. Budweiser is considered the world’s most valuable beer brand*.
*SOURCE: 2015 BrandZ™ Top 100 Most Valuable Global Brands
About Only Much Louder
Only Much Louder (OML) is a versatile and wide-ranging media and entertainment firm based in Mumbai which produces and promotes some of India’s biggest entertainment properties, cutting-edge content and experiences for fans and consumers. With over a decade’s experience in live events, artist management, digital and television properties, OML has been an integral part of the burgeoning music, comedy and alternative culture scene in the country. OML produces one of the country’s most exciting live music properties – NH7 Weekender (described by The Guardian as “India’s answer to Glastonbury”), a diverse comedy-centric festival – Stage42, a new festival for families – U/A and the flagship creative entrepreneurial gathering – The Coalition. It has promoted and presented tours in India for David Guetta, Enrique Iglesias, Norah Jones, Russell Peters, The Prodigy, Mumford & Sons, Lady Gaga, and a number of other artists. In the comedy space, OML has promoted and produced the Russell Peters Notorious World Tour 2013 in India, and AIB Knockout Roast and Royal Turds by All India Bakchod.
The artist management division of OML manages some of the biggest independent music and comedy acts in the country including AIB and Nucleya. OML operates Insider.in, a curated ticketing platform that hosts handpicked selection of events and is a marketplace to discover and buy the best in events, travel and food from all over the country. OML works closely with brands to create unique properties and events. This includes shows like news comedy show On Air with AIB on Hotstar, YouTube Comedy Hunt and Laughter Games with YouTube, and MTV Sound Trippin’, to name a few.