The panda will now bring you a WHOPPER®
~ BURGER KING® Partners with foodpanda.in for an exclusive pre-order ~
~ Offers delivery a day prior to restaurant launch~
Mumbai, December 17, 2014: Global QSR giant BURGER KING® has entered into an exclusive association with foodpanda.in, India’s largest online food ordering platform, to deliver their offerings a day prior to their restaurant launch in Infiniti Mall, Malad. A first for the fast food giant in India, BURGER KING® will be test-delivering the burgers through foodpanda.in to gauge viability as it looks to offer convenient dining options to its customers.
To enjoy their favourite WHOPPER® at home, consumers can log on to foodpanda.in or get on their mobile application on December 17 & 18, 2014 and pre- order their meal. All orders made on the two days will be exclusively delivered by foodpanda’s delivery team on December 19, 2014. All customers placing their orders through the website will also get a free BURGER KING® collectible WHOPPER® t-shirt along with their WHOPPERS® as a gesture of goodwill from the brand to customers supporting their maiden deliveries.
Talking about the initiative, Ms. Uma Talreja, Chief Marketing Officer, BURGER KING® India, said,“Since the launch of our first restaurant in Delhi last month, we have been getting constant requests from customers to start deliveries, especially from the corporate areas in the city. It has encouraged us to test delivery as an option, learn from it and build our plans from this pilot. Malad is a hub for many offices with large employee bases and also a dense residential catchment. This should help us gauge both consumer interest as well as the operations required for scaling up in the future.”
Commenting on the association with BURGER KING®, Mr.RohitChadda, MD and Co-Founder- foodpandasaid, “We are thrilled with this association and are eager to serve our customers with the first home experience of a meal from the brand in Mumbai. We’ve always worked very closely with our partner restaurants and with our experience of doing food deliveries in multiple countries, it was a natural partnership to come on board as delivery partner for BURGER KING® in India.”
For the first pilot, the delivery charges are being exempted from customers unlike standard norms. Ms. Talreja adds, “We do not wish to charge customers for delivery as this is a pilot. We will be grateful to get the response we need in order to learn from the exercise and create a good service platform in the future.”
Recently, BURGER KING® also associated with eBay India as a channel for pre-orders since it seemed to be where it’s consumers are and found great success in the alliance. This is another initiative where the brand is aiming to follow the pulse of customers and create channels that appeal to various consumer segments and multiply the experience.
The BURGER KING® India menu offers a wide variety of vegetarian & non-vegetarian burgers with quality ingredients across various price-points and is designed to help the consumers find options to suit their needs. All their products are prepared with fresh ingredients and do not contain MSG or trans-fat.
So, log on to foodpanda.in to book your favourite WHOPPER® today.
To order, log on to – https://www.foodpanda.in/restaurant/v1dh/burger-king
About BURGER KING®
BURGER KING® is a global chain of hamburger fast food restaurants headquartered in Miami, Florida, United States. Founded in 1954, Burger King®is the second largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.
About foodpanda.in:
foodpanda is the largest online food ordering platform in India with the widest gastronomic range to choose from. It enables ordering food in a quick, convenient and easy manner through the internet.
foodpanda currently enjoys the largest geographical presence in India with coverage of thousands of restaurants in more than 100 cities. It aspires to become the epitome of food ordering in India by making the business of online food delivery delightfully simple and hassle free. It renders ordering food online fast, fuss free and definitely fun by providing a restaurant index that facilitates searching for cuisine type, restaurants or even price range. With online menus from a staggering selection of delivery restaurants including address and delivery hours, foodpanda is helping people discover great food every day!