~ Commences operations at one of the most iconic locations in the area~
Mumbai, 30th April 2015:BURGER KING® has launched its largest outlet in the country at Churchgate – the very location that housed thesix decade-old Satkar Hotel till mid-January this year. With the city steadily undergoing a makeover, Churchgate is set to get a complete revamp with the 250-seater restaurant bringing the legendary WHOPPER® closer home for collegians and locals, young & old alike to indulge in.
A brilliant confluence of old world architecture and modern day edifices complimented by its rich historical legacy gives Churchgate a distinctive charm. Home to banking & business organizations as well as reputed colleges and premium residences, Churchgate is a place each Mumbaikar unfailingly visits at least once in their lifetime.
With numerous educational institutes in the vicinity, Gen Z will have a new hangout to create lifelong memories in and local residential families can relax in the serene, spacious eatery all while satiating their hunger with not just the WHOPPER® but also lip smacking vegetarian and non-vegetarian burgers like BK Classics, the crispy Stunner, melt-in-the-mouth King’s Melt and the 7” Original Royale. Diners will also have a range of scrumptious sides like Rock-it Fries, Fiery Rings, Chicken Chilli Cheezos, Chicken Nuggets & more and an assortment of sundaes & shakes to gorge on.
BURGER KING® has also introduced a very easy upgrade to combo pricing that helps customers enhance their dining experience. You can upgrade any burger to a combo including fries and a fountain drink at INR 50 across the menu. The same additional price of INR 50 added to any burger gets you a regular combo. To move up to a medium fries and drink, you add another INR 20 and to the King size fries and drink another INR 20.
Prior to launching in India, BURGER KING® undertook an exhaustive exercise to closely understand Indian meal preferences across tier I and II cities. The diverse menu was accordingly created to ensure quality offerings across price-points.Special emphasis was given to setting up an extensive vegetarian menu, including a special series called the Melt range – wholesome patties infused with cheese to give consumers a melt in the mouth experience. The Veg WHOPPER® has been specially introduced in the Indian market and is not available anywhere else in the world as is the Chicken Tandoor Grill which is a special creation for the Indian market.
BURGER KING® is committed to serving quality food across the world and has been expanding rapidly in India. The QSR chain was the first in the country to open 13 restaurants across Delhi, Mumbai and recently Pune in less than six months of its launch.
About BURGER KING®
BURGER KING® is a global chain of hamburger fast food restaurants headquartered in Miami, Florida, United States. Founded in 1954, Burger King®is one of the largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.