Strengthens its personalized learning offerings
Bengaluru, January 17, 2017: BYJU’S, India’s largest ed-tech company and creator of the biggest K-12 app in the country announced the acquisition of Bengaluru-based Vidyartha, a data-driven platform offering customised learning guidance to students. In line with its ‘Personalized learning’ focus, this acquisition strengthens BYJU’S efforts to create highly personalized learning experiences for the students using the application.
Vidyartha started as a career guidance platform for students which later started academic profiling of students by partnering with schools. Now, it offers a full-fledged assessment platform that goes beyond the report card of a student and assesses their interests, personality traits, aptitudes and skills through its proprietary assessments, and uses this data to form a personalised learning plan (PLP) for them, with the goal of maximizing their performance and scores.
Commenting on this Byju Raveendran, Founder & CEO of BYJU’s The Learning App said, “Vidyartha has been doing some great work in the learning guidance and career planning space for school students. They have created a unique learning guidance platform that guides students based on their learning paths. As India’s largest ed-tech company, we are constantly innovating to create highly personalized learning products and Vidyartha will supplement our efforts in doing so.”
Vidyartha co-founders Navin Balan and Priya Mohan said, “We could not have found a more complimentary fit. While Vidyartha focuses on deep profiling students, creating their Personalized Learning Plan and highlighting their learning gaps, BYJU’S addresses these gaps and completes the loop. Together, it is a complete & seamless solution for the students”.
BYJU’S is the leader in offering better and effective learning programs and has been continuously innovating in the better learning space for students across grades in India. This partnership will help the company to develop and create highly personalized learning experiences for students using the learning app.
About BYJU’S
BYJU’s is India’s largest Ed-tech company and the creator of India’s largest K-12 learning app which offers highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT. Launched in 2015, BYJU’s has become the most loved and preferred education app for students across age groups with 7 million downloads, 330,000 annual paid subscriptions and sees addition of 30,000 students every month. With an average time of 40 minutes being spent by a student on the app every day from 1700+ cities, the BYJU’s app is making learning enjoyable and effective. Renewal rates are as high as 90%. Delivering world class learning experience, BYJU’S is making learning contextual and visual, and not just theoretical. The learning app is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and adaptive learning methodologies. To know more about the company, please download the app (Available in Play Store & App store).