Can we ignore YouTube for Facebook on your next video marketing plan – Roshan Kunder, Senior Manager – Digital Marketing & Ecommerce Business – Baggit

image (3)Facebook may be on the growth, but there are still plenty of benefits to sharing videos on YouTube as well. It’s just a time for a strategy readjustment.

Google’s video giant still has over 1 billion users
don’t let Facebook’s recent success with video fool you into thinking that YouTube is out-of-date. Google’s video giant still has over 1 billion users; people watch hundreds of millions of hours of video each day and the number of hours of video watched each month is growing up 50% year over year. Most importantly, YouTube is still the world’s second largest search engine behind Google. If you want your videos to get discovered by new people via search, YouTube is still the place to be. Any video content you’d like people to be able to discover through organic search should be uploaded to your YouTube channel.

Facebook has also become the platform of choice for video advertisers                                                                                                             

   

For Start-up’s, the social network makes it really easy for advertisers to target very specific groups of consumers, “When you have that much known information, tied to analytics, you can start doing messaging in a way no one’s ever done before. That’s marketing bliss.” But Facebook isn’t only great for advertisers because of targeting it’s also great because of the engagement factor. YouTube is integrally good for search engine optimization and driving views. However, views have become a less important indicator to marketers and advertisers in recent years. the most important metrics when running video ads on social, views placed fifth. The key metrics is Engagement, shares, conversions, and total time spent watching. Facebook offers a larger opportunity for engagement and shares.

 Share of interactions Share of number of video

 

So who’s winning the video marketing battle?

 

The truth is, both YouTube and Facebook are integral parts of an effective online video strategy. Use the strengths of both platforms to maximize the effectiveness of your video marketing strategy. Reach prospects with YouTube, and create and engage with your community on Facebook.

 Learning & realization from my recent campaign #PlayTheLifeGame (www.playthelifegame.com)

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