One-stop platform of used cars for consumers in Bangalore, from 21st – 22nd February 2015.
Bangalore, 19 February 2015: CarDekho.com, the flagship portal of GirnarSoft announces the next in the series of “Mega Used Car Carnivals 2015”: to be held in Bangalore on 21st and 22nd February 2015 at RBANMS Ground, St. John’s Road, Sivanchetti Gardens, Near Ulsoor Lake, Bengaluru. This is second in the series of events that began from New Delhi and will be held across a number of cities; pan India in the coming months.
Consumers can look at buying used cars through various lucrative options and loan schemes being made available as part of the Mega Event. The two-day carnival will host more than 500 cars to choose from and 40 dealers to help consumers with their on spot purchase. CarDekho.com has partnered with HDFC bank as a finance partner to facilitate on the spot loans during this 2 day event. The range of cars will include luxury sedans, sports cars, SUVs, mid-segment cars, hatchbacks from a variety of brands all at one place for consumers to explore suitable options conveniently and make a decision to purchase their dream car.
The Carnival will also facilitate exchange of old cars & offer free valuation to ensure a successful sale for the sellers. Among other special offers, customers can look forward to buying CarDekho certified cars and even get great warranties on the cars they wish to buy. There will also be a lucky draw worth Rs. 1 Lakh for buyers to participate in and an assured gift on every registration.
Talking about the expectation from Bangalore used car market, Mr. Amit Jain, CEO and Co-Founder, GirnarSoft said, “The upward growth trend in the used car segment poses an immense opportunity for us to tap into and help our dealer network with their consumer outreach. For most of the people, their first car is a used car; this creates a huge demand in the used car market as compared to new cars. Bangalore, particularly, has seen the highest demand for used sedans amongst all other metros. In 2014, over 15,000 buyers in Bangalore expressed interest in buying used cars on our site, out of which 51% demanded hatchbacks and 28% demanded sedans. Luxury cars also contributed to 4% of the demand. The average offer price of a used car remains Rs. 3.9 lakhs in the city. At this event, we are expecting to see a significant number of sedans get booked at our Mela” He further added, “Our main objective is to help our used car dealer partners in the city by connecting with the prospective buyer, facilitating the best sale, offering our services for smooth transactions and management which eventually strengthens our presence in the segment. CarDekho.com currently works with a network of around 3,000 dealers, of which 1,200 are pre-owned car dealers.”
While the online automobile space is evolving fast in India, the flavor of on-ground retail remains a key to connect with target audience and provide the best brand experience. CarDekho.com used car carnivals are such platforms where customers can actually get the on-ground touch and feel of product, meet the facilitators in person to understand and identify the best deal for them. The idea of replicating the online service in offline medium is well received by consumers in the Indian market as it offers the traditional hint of retail.
Cardekho.com concluded the first such event in Delhi last month with a remarkable customer turn out of over 3000 buyers and excellent sales of cars for respective participant dealers. More than 200 cars were booked on the spot. Following the enthusiastic response from customers, CarDekho.com plans to continue scheduling Used Car Carnivals as they help customers in comparing cars on the spot, getting deals and even get car financing options, all at a single place.
About CarDekho.com
CarDekho.com is a flagship portal of Girnar Software Pvt. Ltd. founded in March 2008. CarDekho.com is today India’s most popular and leading auto portal catering to the aspiring buyers, the proud owners, the auto enthusiasts and die-hard fans and dealers of cars across the country. CarDekho is currently drawing close to 11 million visits per month with 7.5 million unique visitors per month. The company recently acquired another top automotive portal Gaadi.com to add to its used car portfolio. Recent winner of the prestigious ‘Website of the Year 2014’ award, CarDekho.com has been presented with various tokens of appreciation by a number of esteemed institutions, including the awards for the ‘Best Car Website 2014’, ‘Most Popular Website 2012’ and ‘Website of the Year India’ given twice in a row – in 2011 and 2012. The portal won its first ‘Best Automotive Website of 2009’ award at the beginning of the journey.
For more details, visit: www.CarDekho.com
About Girnar Software
Girnar Software is an IT company working on offshore products and outsourced software development. It picked up USD 50 Million in a second round of funding and is valued at USD 300 Million. The group company has recently partnered with the iconic Mr. Ratan Tata and will be taking advice for further business enhancement to take the auto classified segment in India to a global level. The group runs other successful portals such as BikeDekho.com and PriceDekho.com. The group’s vision is to be a multi-billion dollar company by 2020 with global footprint by creating innovative products and services.
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