EXPERIENCING CARL F. BUCHERER IN REAL TIME
The new monobrand boutique of the Swiss luxury watch manufacturer Carl F. Bucherer opened its doors for the first time in the exclusive Smolensky Passage Shopping Mall in the historic, cultural and business center of Moscow. After years of success in Russia in multibrand boutiques, this important step allows Carl F. Bucherer to offer their clients an even richer brand experience and more comprehensive service.
Carl F. Bucherer timepieces are currently sold in multibrand boutiques across Russia. The Swiss watch manufacturer, known for its history of exceptional quality and continuity, has now opened its first monobrand boutique in Moscow, located in the exquisite Smolensky Passage Shopping Mall, which is known for accommodating a range of international brands and high-end designers.
The first monobrand boutique in Moscow
The new Carl F. Bucherer boutique is in a unique location at the cultural heart of Moscow, where Moscow’s colorful history blends with the modernity of the city’s business district. The Smolensky Passage Shopping Mall exudes unobtrusive luxury and is the perfect environment for Carl F. Bucherer’s boutique, which pro-vides the most immersive brand experience and the very highest levels of customer service. Employees of the boutique were specially brought to Switzerland to receive in-depth training to ensure that they provide truly impeccable service.
The timepieces highlight Carl F. Bucherer’s almost 130-year history of quality, continuity, and watch-making expertise. The savoir faire of the brand culminates in the two in-house movement families based on the peripheral rotor, which Carl F. Bucherer was the first watch manufacturer to put into series production.
A Rewarding Partnership
Carl F. Bucherer, one of the few remaining independent Swiss watch brands still owned by their founding family, has a large international network of strong retail partners. The Rich Time Group is the partner for the monobrand boutique in Moscow. “We are thrilled to expand our brand presence in Moscow by opening our boutique. The new boutique in Lucerne also opened its doors just a few weeks ago, and we are looking forward with great anticipation to the planned boutique opening in Shanghai. Our thanks go out to our partner Rich Time Group, who helped turn our vision of the monoboutique in Moscow into reality,” states Sascha Moeri, CEO of Carl F. Bucherer.
Mr. Jak Bakkura, chairman of the Rich Time Group, is equally pleased with the cooperation. “The boutique is a tribute to Carl F. Bucherer. We are happy to see our partnership with the renowned Swiss watch brand grow further.”
Winning the Topical Style Awards
In addition to opening the boutique in Moscow, Carl F. Bucherer has received further good news from Russia. The Swiss family business won the Topical Style Awards in the categories Best Travelling Watch with the Patravi TravelTec II and Best Sports Watch with the Patravi ScubaTec. This is an honor that confirms Carl F. Bucherer’s promising position in the Russian market.
About Carl F. Bucherer
The Carl F. Bucherer name has been synonymous with quality, innovation and passion since 1888. Founded in Lucerne, the Swiss family business has become an internationally renowned global brand characterized by its founder’s pioneering spirit and the cosmopolitan esprit of its home. Carl F. Bucherer is one of the few remaining family-owned Swiss watch manufacturers and is now headed in the third generation by Jörg G. Bucherer.
Timepieces and movements are developed and produced in the brand’s own workshops in Switzerland. Milestones are the manufacturer’s own movement families, which are partly driven by an external rotor – an innovation that Carl F. Bucherer was the first manufacturer to put into series production. With its exclusive watch creations, Carl F. Bucherer epitomizes high-quality Swiss craftsmanship, unmistakable style and detailed sophistication.