Latest addition to Edifice Men’s Watch range features 3D disk dial reminiscent of F1 race car brake disks
March 20, 2017
Casio Middle East FZE, the regional arm of Casio Computer Company, a multinational consumer electronics and commercial electronics manufacturing company, has revealed the KSA launch of the Edifice ERA-600, the latest addition to the Edifice brand of luxury watches for men. Inspired by the fast and exciting world of motorsports, the new model features an engaging and innovative 3D disk dial that resembles the brake disk present in today’s F1 racing cars–creating a stunning 3D effect that makes a pronounced presence inside the watch dial.
The Edifice ERA-600, which lives up to the company signature stance on luxury, is highly crafted with world-class quality metal in a daring design that successfully integrates elegance, sportiness and style in one manly timepiece.
The new watch also offers outstanding features such as a thermometer, super illuminator, 3-hand set-up with LCD combination, world time covering four cities, 1/100 second stopwatch, countdown timer, five alarms and a pink gold ion-plated band. Other specifications of the Edifice ERA-600 includes stainless steel case and bezel, one touch 3-fold clasp, mineral glass and 100-meter water resistance.
The Edifice ERA-600 is now available at all G-Factory Stores, Watch House and Watch Corner outlets across the KSA.
| TECHNICAL SPECIFICATIONS OF EDIFICE ERA-600 |
| Total Weight: 171 grams |
| Size of Case: 53×47.1×13.2mm |
| 12/24-hour format |
| Button operation tone On / Off |
| Approx. battery life: 2 years on SR927W × 2 |
| Accuracy: ±15 seconds per month |
| LED backlight (Super Illuminator)
Auto light switch, selectable illumination duration (1.5 seconds or 3 seconds), afterglow |
| Thermometer
Display range: –10 to 60°C (14 to 140°F) Display unit: 0.1°C (0.2°F) *Changeover between Celsius (°C) and Fahrenheit (°F) |
| World time
31 time zones (48 cities + coordinated universal time), daylight saving on/off |
| 1/100-second stopwatch
Measuring capacity: 23:59’59.99” Measuring modes: Elapsed time, split time, 1st-2nd place times |
| Countdown timer
Measuring unit: 1 second Countdown range: 60 minutes Countdown start time setting range: 1 second to 60 minutes (1-minute increments) |
| Hand shift feature |
| Full Auto Calendar |
About CASIO Middle East FZE
CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.