January 30th, 2015: Following the success of her high fashion label – Global Desi, which launched in Mauritius in 2013, veteran designer – Anita Dongre, further extended her inimitable design philosophy in Mauritius, with the launch of her flagship store at the city’s prime fashion destination – Trianon Shopping Park. The store houses all three brands available under Anita Dongre’s fashion house- And Designs India Ltd. ( ADIL), which includes AND – the contemporary western – wear brand, Global Desi – the Indo – Fusion brand, and her eponymous label – ANITA DONGRE.
The sprawling 2357 sq ft. store, spread over three separate sections dedicated to a brand each, offers a holistic mix of style infused ensembles for every occasion, mood and personality. While distinct in their philosophyeach brand ( AND, Global Desi and ANITA DONGRE) is bound by the common thread of supreme quality, up-to date styles, global trends and the designer’s signature touch of elegance and timelessness.
Commenting on the launch of the store, Anita Dongre, said, “ Following the positive response that Global Desi has received in Mauritius since its launch in 2013, I am excited to launch my flagship store here and look forward to sharing the distinctive style DNA of each of my brands, with the fashion enthusiasts of Mauritius. I started my fashion house – And Designs India Ltd, with a vision to offer accessible, versatile, wearable and timeless fashion to the woman of today. My three brands – AND, Global Desi and ANITA DONGRE, together address the varied moods, personalities, occasions and choices of an urban modern woman who juggles many roles – right from attending boardroom meetings to fun music festivals to dinner dates and festive outings. We are happy, to extend this understated yet refined sensibility to Mauritius, and look forward to a long association with our discerning consumers, in this beautiful country”.