Trade partners incentivised with a free berth on selling 10 staterooms!
Celebrity Solstice – Celebrity Cruises
New Delhi, August 3rd, 2015: TIRUN Travel Marketing, the exclusive India representative of Celebrity Cruises, announces the exciting “Grass is Greener” campaign which highlights how holidays onboard the upscale vessels are prefect to satisfy those cravings for outdoor luxury. The endeavour is to engage new-to-cruise and new-to-brand consumers with a multi-layer fun campaign that also includes the trade partners. It turns the spotlight on the unique attributes of Celebrity Cruises such as the Lawn Club where real grass is grown onboard the vessel, along with stellar butler services to give guests a truly indulgent cruising experience.
The campaign boldly and innovatively calls out the brand attributes of Celebrity Cruises in a way that harks to the luscious summertime and resplendent outdoors. Celebrity Cruises is running a digital contest to spur greater excitement with the hashtag, #GrassIsGreener. Participants need to post a selfie with anything green it and use the hashtag. 10 particpants with the best Selfie will stand a chance to win Celebrity Cruises merchandise and shopping vouchers every day for 10 days.
Speaking on the campaign, Mrs Ratna Chadha, Chief Executive, TIRUN Travel Marketing and exclusive India representative of Celebrity Cruises said, “The campaign underlines the magnificent, most iconic and unmatched qualities of a Celebrity Cruises vacation. Guests can get their fill of a stylish outdoor experience which many seek in the summer. They can order picnics on a private verandah or bask in the exquisite lawns with exotic cocktails of their choice. The digital campaign has been crafted to further drive awareness about the inspiring experience that awaits vacationers on board this premium cruise line.”
In order to make the campaign equally inviting for its trade partners, TIRUN Travel Marketing has launched a unique incentive programme. For every 10 staterooms they sell on board a Celebrity Cruises ship on double occupancy basis up to 31st December 2015, agents will get a free berth. This programme makes the ‘Grass is Greener’ campaign truly appealing to all stakeholders and guests!
About Celebrity Cruises
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises’ 10 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruise tour experiences in Alaska and Canada. Celebrity is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL).
About TIRUN Travel Marketing:
TIRUN Travel Marketing is the exclusive India Representative for Royal Caribbean Cruises Ltd. with a portfolio of 3 of its cruise brands including Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. A leading travel marketing company, TIRUN Travel Marketing has been representing Royal
Caribbean Cruises Ltd. in the country since 1993 and continues to successfully undertake exclusive marketing and sales for the various brands while also providing operational support pan-India. Headquartered in New Delhi, the company has proprietary offices in Mumbai, Ahmedabad, Bangalore and Chennai as well as representative presence in Kolkata. Recognised as India’s premier cruise counselors, in 2013, TIRUN Travel Marketing celebrated 20 years of its partnership with Royal Caribbean Cruises Ltd.