The Decker Method™ Moves Speakers From Information To InfluenceBusiness demands effective communication, from the boardroom to the water cooler, as well as during speeches, quarterly business reviews, client presentations, and even internal project discussions with peers and staff. In their new book, COMMUNICATE TO INFLUENCE: How To Inspire Your Audience To Action, Ben Decker & Kelly Decker of Decker Communications reveal the secrets that their firm has developed over more than three decades of coaching some of the world’s top leaders and executives.
Drawing on case studies, hands-on experience, research validation, and proven tested concepts, COMMUNICATE TO INFLUENCE shares practical tools that readers can immediately implement, including:
· The Five White Lies About Communication
· The Communicator’s RoadmapTM
· The Decker MethodTM
· The Behaviors of Trust
Whether leading an organization, mobilizing a project team, or planning a client meeting, COMMUNICATE TO INFLUENCE offers a model that is flexible and versatile enough to use in any situation.
“The Decker approach to communications offers the framework for becoming far more than a first-class communicator . . . it offers the framework to become a first-class connector. If you want to grow your leadership skills in a manner that is authentic and lasting, there is no better place to start than with Decker Communications,” says Walt Bettinger, President and CEO of The Charles Schwab Company.
The authors introduce The Communicator’s RoadmapTM, a new navigational tool to identify what level speakers are currently at and help them change the communication experience they create for their audience. The Communicator’s Roadmap is a two-by-two graph where the vertical axis is Emotional Connection and the horizontal axis is Audience-Focused Content. The upper right quadrant (high Emotional Connection and high Audience-Focused Content), labeled Inspire, is the ultimate destination for speakers.
What differentiates the left side of the map from the right side is getting the audience to do something as a result of the communication experience. Including an Action Step is essential for getting across the line of information and into the realm of influence.
In addition, COMMUNICATE TO INFLUENCE shares the four-step Decker Grid SystemTM, a tried-and-true system that will allow readers to easily and consistently prepare their messages for any target audience.
Great communications skills are essential for business and personal success. It’s time to drive audience members, co-workers, collaborators, and innovators to action and inspire them to change. As the Deckers write, “This book shows that becoming a great communicator takes just two things: a smart game plan and a lot of practice.” COMMUNICATE TO INFLUENCE is the first step to reaching those goals.
About The Authors
Ben Decker & Kelly Decker are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500 companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. The Deckers live in the San Francisco Bay Area and constantly test and refine communication techniques with their most demanding audience, their three boys. For more information, please visit www.CommunicateToInfluence.com.
About Decker Communications
Decker Communications consults and trains businesses in communications – both in what they say and how they say it. Working with thousands of leaders in Fortune 500 companies to strategize and implement solutions that are practical, direct, and attainable, Decker is the leading expert in business communications. The Decker Method™ of video feedback and coaching, paired with the Decker Grid System™, builds focus and confidence to help leaders close the deal, launch an initiative, or motivate action. Since 1979, Decker has prepared individuals to create the most effective communications experience possible. For more information, please visit www.Decker.com.
COMMUNICATE TO INFLUENCE
How To Inspire Your Audience To Action
By Ben Decker & Kelly Decker
Publisher: McGraw-Hill
Publication date: April 2015
Price: $27.00 / hardcover; ISBN: 978-0-07-183983-9