Newest CupoNation survey indicates 30% growth in global markets
Munich July 15th 2014–The importance of mobile devices has grown rapidly– parallel to the online-shopping market. Due to its vast experience and tailored offerings, market-leading savings portal CupoNation is well-acquainted with online consumer behavior and mobile shopping, allowing it to in turn meet customers’ exact needs and expectations.
CupoNation knows that M-commerce is becoming important in the world economy as the traffic from mobile devices is quickly increasing.With the ubiquity of smartphones, the use of devices to search for goods and services has continued to rise in 2013 and showed a significant increase in 2012. CupoNation predicts that the majority of visits on retail websites will soon come from mobile devices. One price example can be seen in the Indian case which has drawn already more than 1/3 traffic from users via operator portals on mobile or tablets.
According to CupoNation’s latest survey, mobile devices generated nearly 1,6million visits from 15 countries within the last year -a tremendous growth marker compared to a lower indicator from a year ago. Even though India has low mobile penetration, almost 32% of CupoNation traffic is gained via mobile devices, equivalent to the rate of mobile traffic in Sweden (37%). Moreover, CupoNation believes that the market will continue to grow this way, and a projected growth of 30% is to be expected.
However, by observing the fact that traffic from European countries is still relevantly low, CupoNation believes that M-commerce is also steadily growing in European countries despite Europeans still prefer traditional desktop shopping when compared to mobile purchases.
Adrian Renner, co-founder of CupoNation said: “We are focused on continuously improving the User Experience for the visitors on our website and continuously striving to bring the best deals and offers to our users. We also want to be actively involved in m-commerce as it is gaining more and more popularity.With our mobile optimized website, we want to further push the transition to mobile shopping.”
About CupoNation
The coupon portal CupoNation ( www.cuponation.com ) offers coupons and vouchers from the leading online retailers. Founded by Adrian Renner, Andreas Fruth and Gerhard Trautmann in 2012, it is now available in Austria, Germany, Poland, Italy, Spain, Sweden, Switzerland, Finland, Norway, France, Russia, Brazil and India. CupoNation collects all available online coupons on one website and allows customers to discover discounts in the respective online shops. All coupons are available for free and without registration.
For more information visit also: www.cuponation.com