Marketing in the Age of Experience
New Delhi, December 5, 2013 — Dassault Systèmes, the 3DEXPERIENCE Company, world leader in 3D design software,3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, today announced the signing of an acquisition agreementfor an 84% controlling interest in Realtime Technology AG (RTT) (Ticker Symbol: R1T), the leading provider of professional high-end 3D visualization software, marketing solutions and computer generated imagery services, benefiting from the development of the fast-growing marketing automation market.
This acquisition of Munich-based RTT will include its software division, known for its Delta Gen, Picture Book, POS Configurator andother solutions, and its marketing consulting services. It will also include subsidiaryBunkspeed,with its line of powerful and intuitive rendering software. RTT’s list of customersincludes Hugo Boss,adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter,Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, TheNorth Face, Toyota and Volkswagen.
“Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience. The people at RTT have demonstrated remarkable talents in delivering innovative solutions to their clients,” said Bernard Charlès, President & CEO of Dassault Systèmes.
“In today’s experience economy, brands demand seamless interplay of 3Ddesign, marketing and sales applications to create high-impact storytelling across all channels,” said Monica Menghini, Executive Vice President, Industry & Marketing, Dassault Systèmes. “Dassault Systèmesvalues the software and service portfolio that RTTwill bring to our 3DEXPERIENCE strategy because3Dmarketing, interactive movies and catalog generators represent the hallmark of successful marketers in the age of experience.”
“The Dassault Systèmes 3DEXPERIENCE strategy immediately resonated with RTT, especially because we both believe in 3D as a valuable media. From 3D design, all the way through the industry evolution that has resulted in 3DEXPERIENCE, Dassault Systèmes has led the way,” said Ludwig Fuchs, Co-founder & CEO, RTT. “Combiningour respective solution portfoliosand service expertise will be a milestone for industry business transformation. Bernard and I have a common belief: 3DEXPERIENCE starts with the consumer and ends with the consumer. We will continue this evolution together.”
The purchase price of RTTwill be paid in cash. Completion of the transaction is subject to customary conditions precedent, including the approval of antitrust authorities in Germany and Austria. Dassault Systèmes intends to launch in the coming days a tender offer in order to purchase up to 100% of RTT’s share capital for a price per share of EUR 40.
About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 170,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com