Aims to create disruption in the MSO and ISP market after DEN to become India’s 1st MSO to launch an OTT app rolling out first ever DEN TV+, in association with DEN Networks
New Delhi, December 4, 2017: After creating a huge impact in the category of B2C entertainment platforms and the B2B space with telecom and DTH operators, India’s top OTT expert and multi-device video streaming & entertainment solutions provider, DigiViVe is now betting big on bringing the MSOs/ISPs & Content Creators to the OTT space, which by far was the game of big media houses/production houses. It recently assisted DEN Networks in becoming India’s 1st MSO to launch an OTT app, DEN TV+, the OTT expert, Digivive has already emerged as a pioneer in this avenue.
The creator of some of the most prominent OTT apps in the country, DigiVive has always been ahead of the curve; offering unlimited and compelling entertainment across multiple devices. The online entertainment industry identifies it as the architect of the multi-award winning application nexGTV, running successfully for the past 7 years.
DEN TV+ app
The new DEN TV+ app has been created in association with the country’s leading cable distribution firm DEN Networks Ltd. as part of DigiVive’s endeavor to disrupt the MSO and ISP market. DigiVive has extended its robust platform, state-of-the-art network operating center, mature & futuristic product, In-house infra & OTT team, cost-effective solution and 7+ years of OTT learning in the Indian market to build DEN’s mobile app for existing users, giving them direct access to 130 live channels, 680 movies and 10,000 + hours of VOD content.
DEN is India’s leading cable TV distribution company that pioneers in offering cutting-edge digital cable services. It reaches out to an estimated 13 million households in over 450+ cities across 13 key states in India and is present in Delhi, Uttar Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Haryana, Kerala, West Bengal, Jharkhand, Bihar, Madhya Pradesh and Uttarakhand. Witnessing the Indian entertainment market turning ripe for OTT consumption, the company has joined hands with DigiVive for its robust & Scalable OTT platform, which runs on in-house tech infrastructure consisting of complete compression head end, downlinking setup (with dish farm), Data centre, CDN and a highly competent engineering team. Digivive provided fastest possible time to market (in less than a month) supplemented a mature product having futuristic Industry First, features. The idea is to facilitate seamless ‘TV everywhere’ experience to DEN’S viewers.
Speaking on the association, Dushyant Kohli – Head Growth, nexGTv, said, “India’s entertainment industry is undergoing a revolutionary makeover as consumers and their viewing preferences mature day by day. They are now keener than ever to consume content on OTT platforms while on-the-go. Considering the changing viewing trends, multiple production houses are identifying the potential of OTT apps and how it is going to be the way forward in terms of content consumption. Although there are multiple players already operating in this space simply trying to bundle up their offerings with other platforms, the future lies in every entertainment provider including the MSOs and ISPs venturing in this space with their own white-labeled apps for their users and it is DigiVive that will make it possible. By powering DEN TV+, we are not just enabling its users to watch content on the move, but also helping the network in adding to its valuation.”
Like DEN Networks, there are many MSOs and ISPs in the country that are willing to recognize the potential in the OTT space and are changing their business models to welcome new growth opportunities and revenue options. With this move, DigiVive has already enabled DEN Networks to evolve its offering and is in talks with yet another prominent ISP in Southern India that is planning to launch its OTT platform soon and enhance its relevance in this fast-changing content consumption landscape of the country.
About nexGTv and DigiVive:
With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.
In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.
nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What’s Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter in order to diversify its offerings with high-quality international content.
But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.
Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.
For further information, visit http://www.nexgtv.com.