Mayur Masrani, the spirit behind the movement talks exclusively with Core Communiqué about the Market, the notion and www.blissbasket.com. Excerpts:
Core Communiqué: Why didn’t anyone think of tapping the market for intimate products before? Are you the prime mover? Or are you venturing into a territory where others have moved in and failed?
BlissBasket: This is the new territory in India and we are not the first movers as there were already players like thatspersonal.com or imbesharm.com
Core Communiqué: “India’s Largest Online Store for All Your Romantic, Intimate and Personal Products” – who are the people behind this novel effort of “e-sexing” India?
BlissBasket: I felt that Indians have very limited options when it comes to romantic gifting ideas called flowers, teddy bears, greeting cards etc and I also surveyed the people about such products which gave me enough boost to start with this idea. I knew that I might be a year late but the market itself is very huge so I am confident that I could create enough space and cater Romantic needs of Indian in discreet, fast and timely manner.
Core Communiqué: How big is the market for “Romantic, Intimate and Personal Products” in India? What kind of revenues are you looking at?
BlissBasket: We are concentrating on marketing, brand awareness and website stability.
Core Communiqué: Do you have pockets deep enough to sustain yourselves in a market that has been likened to a cash guzzling bottomless pit?
BlissBasket: I am basically spendthrift in terms of business expenditure. I am operating from the house and I will continue to do so for short term until I feel it is necessary to have bigger space. I am looking to have sustainable revenue for the business only while for my personal expense I have put some part into my saving account so I would not worry about business sustainability as from the first month only I am getting enough revenue to sustain and do some marketing activity.
Core Communiqué: What are your plans for the future? How will you break the taboo’s associated with the purchasing of intimate products?
BlissBasket: We will concentrate on brand building activity and marketing only. I know that Indians now would like to experiment with their sex life and would also like to gift real romantic world class products so the future is already ensured.
Core Communiqué: What’s special about your products ? Why go to BlissBasket when we can access the other sites selling adult products?
BlissBasket: There are some positive points which set us apart from our competitor.
1) Vast Range of Products to Choose From with Competitive Pricing
2) Faster Delivery – Inventory Ready Dispatching Unit
3) Real Discreet Process – Our Team also Don’t know which customers buy which products
4) Secure Shopping – EBS Payment Gateway
5) We are selling all Legal Romantic Products as Adult Products deemed illegal
Core Communiqué: Anything that you would like to communicate to our readers.
BlissBasket will be considered as “One stop solution for all your romantic, intimate and personal needs with 100% discreet packaging”
For More Information: http://www.blissbasket.com