National, May 23, 2017: With the launch of Doublemint© Mints and Doublemint© Mints TVC last year, Wrigley, a subsidiary of Mars Inc., had embarked on a freshness journey. Early this year, Wrigley extended its Doublemint brand to launch Doublemint© Gums. Wrigley has now added another chapter to its Doublemint© Mints TVC by launching Doublemint© Gums TVC. ; an exceptional coming of age love story. Now, extending both, the Doublemint portfolio and the TVC, Wrigley introduces a new chapter to the love story with the release of Doublemint Gums.
Doublemint© Gums TVC is also directed by the famous film maker Shoojit Sircar and shows the growing intimacy between the quintessential romantic young couple at a party on the dance floor. Like the Doublemint Mints TVC, Doublemint© Gums TVC has the beautifully sung background cover of “ek ajnabee haseena se”, originally sung by the legendary Kishore Da.
Reinforcing Doublemint© Mint’s freshness proposition, Doublemint Gums TVC encourages all to ‘Start Something Fresh’ whilst making ‘long lasting connections’.
The iconic heartwarming Doublemint Mints film won millions of hearts soon after its release. It crossed 3 million views on YouTube in just 3 weeks! Today, the advertisement has received more than 1 crore views, of which more than 70% is organic. Most recently, the TVC was awarded as the Top 10 ads on YouTube Ads Leaderboard 2016.
About Wrigley India
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Wrigley began its India journey in 1995 and offers a range of gums and confectionery brands including Orbit®, Doublemint®, Boomer®, Pim Pom®, and Solano®. Wrigley India has factories in Bangalore and Baddi, and an innovation center in Bangalore.