Consumers can now redeem their PAYBACK Points with eBay India and enjoy more savings
Mumbai, January 28, 2014: eBay India ( www.ebay.in ), India’s leading eCommerce marketplace announced its collaboration with PAYBACK, India’s largest multi-brand loyalty Program, which will enable consumers to redeem their PAYBACK Points with eBay India.
eBay India and PAYBACK Consumers will benefit by using accumulated PAYBACK Points to make purchases from a wide variety of products available on eBay India. Consumers may also club an eBay India offer with PAYBACK Points to enjoy better deals for purchases made on eBay India.
Commenting on the collaboration, Ms. Shivani Dhanda – Head Marketing, eBay India, said, “At eBay India, we are committed to grow the eCommerce market in India and continuously look at opportunities to evoke online shopping trial and also engage existing consumers. Our collaboration with PAYBACK is a head start in creating loyalty in the online shopping space.”
She further added, “Our main objective is to encourage more Indians to enjoy the many benefits of online shopping. This collaboration provides an easy avenue for customers to redeem their accumulated points from a wide selection of 1.5 million products across 2,000 categories at their convenience”.
To redeem PAYBACK Points with eBay India, consumers are required to link their eBay India account to their PAYBACK Account. Each PAYBACK Point is equivalent to twenty five paise.
eBay India (www.ebay.in) is India’s leading online shopping destination with the widest range of great deals on over 1.5 million products across gadgets, lifestyle, collectibles & media categories. eBay India has 2.1 million active users from 4,306 Indian cities, towns and rural areas.
You can visit www.ebay.in/payback for more details.
About eBay India
eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
About PAYBACK
PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, HPCL, MakeMyTrip.com, Hotel Formule1, UniverCell, Vodafone, Planet M, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory, futurebazaar.com, bookmyshow.com and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.
PAYBACK has been awarded “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. PAYBACK has also been honored with Retailer Customer Service Awards for 2013 in Customer Service-Business Services category. The award is based on 10,000 sample consumer survey results carried out by Entrepreneur India Advisors.
PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is majority controlled by Loyalty Partner GmbH, a subsidiary of American Express.
For more information please visit www.payback.in; www.payback.net.