Cross marketing association will promote #fame talent on Ajay Chopra’s show ‘Hi Tea’
Mumbai, February 16, 2015: #fame, Asia’s premier talent led digital entertainment network, has partnered with tv channel Food Food for their show ‘Hi Tea’ with chef Ajay Chopra as part of a cross marketing initiative to create a platform for promoting their talent. The idea is to have a different #fame talents as guests on the renowned show where they have a chance to demonstrate their talents.
As a part of this collaboration, #fame find Sandesh Motwani who is a musician and an avid singer will make a concept called ‘Chai Aur Romance’ on the show along with chef Ajay Chopra. Similarly, Ehesaas, a 3 hit member band from Kolkata will create a concept called ‘Chai Aur Fun’ for its Holi special episode; Amrita Rana who is a cricket lover will create ‘Chai Aur Cricket sports’ and the much talented Meneka Arora, a movie buff will create a concept called ‘Chai Aur Filmypana’ on the show.
Talking about this association, Saket Saurabh, CEO, #fame said “I am very pleased and excited with this partnership. Food Food channel and ‘Hi Tea’ show is an excellent platform to showcase the vast pool of talent that we have at #fame and celebrity chef Ajay Chopra is an ideal host as well. The concept that we have developed is unique and I am sure it will be a huge hit with the target audience. It’s a win-win situation for both the partners.”
#fame’s digital video network spans several social and digital platforms including YouTube, Facebook, WeChat and Instagram among others and this show will also be hosted on #fame food channel on YouTube
Ruchir Joshi, Head Content, FOODFOOD elaborating on the association said “Cooking is no longer considered a chore; it is becoming an integral part of our lifestyle. At Food Food we believe in leveraging this facet, to give our viewers a little beyond just recipes. With internet becoming a robust medium for people to learn and improve their culinary skills our association with #fame, one of the fastest growing digital platforms, gives us a chance to connect and engage with a wider set of audience across the globe. #fame talent will definitely intrigue the viewers of our show.”
About #fame Digital Pvt. Ltd
#fame is set to be Asia’s premier talent led digital entertainment network. Catering to mobile millennials through an integrated ‘talent-first’ strategy, #fame’s network will straddle over 5,000 channels and 50,000 content creators across 6 countries over the next 3 years. #fame’s content centers around digital IPs created through high impact tentpole properties, innovative digital shows and formats in genres such as food, fashion, music, comedy and technology. #fame has also announced a slew of digital properties aimed at identifying and promoting emerging talent. This includes ‘Websinger’, India’s first digital show to discover and showcase the next wave of superstar singers with renowned music director Pritam, ‘Lakmé School of Style’, India’s first fashion video magazine with Karan Johar, ‘Gang No.1’, a search for top comedy collectives and the second season of ‘Webchef’, the country’s largest online hunt for amateur chefs. Apart from these properties, #fame’s network includes several interesting digital shows and channels with emerging and celebrity talent. #fame has wowed audiences and created a huge buzz on social media with a series of popular videos recently. This includes its music anthem celebrating the power of talent “Tu Jaanta Nahin Mera Baap Kaun Hain, But you’ll know me” (http://bit.ly/1EoxtaL), the “Vox Pop” from #fame fashion (http://bit.ly/1vTRgbv) and celebrated “Indian Slap” video from #fame comedy (http://bit.ly/1EaOWRW)out #fame