Talented Musicians Siddharth Mahadevan and Soumil Shringarpure create an inspiring musical work
Mumbai, 16th November 2015: Building yet another breakthrough partnership, Music Innovations, Publishing and Talent Development Company Farout Media has created a new musical work ‘I Can Do That’, exclusively licensed to ZEE TV’s new show “I Can Do That”. The TV show revolves around a mission to motivate the unforeseen challenges the participants face in the show ‘I Can Do That’; the brilliant soul stirring Title Song is a collaboration between the talented musicians Siddharth Mahadevan, Soumil Shringarpure and Farout Media.
Farout Media conceptualised the song ‘I Can Do That’ as it adds the thrill quotient to an adventure seeker’s spirit and is the perfect fit with the show. Farout Media thrives on the building the home grown experiences for independent artists by identifying alliances in multiple mediums, impactful partnerships & platforms. After successfully bringing in innovative music creations with the distribution of ‘Mutant Macha’ for X-Men: Days of the Future Past & ‘Chulein Aasman’ – a song dedicated to Gender equality and Women Empowerment, this new opportunity with Zee enables an indie artist to connect with their fans and opens a larger audience to their creativity. The song has premiered as the lead title track on a leading Television channel ZEE TV and will be released on Gaana & Saavn.
Talking about creative partnership and integration of new musical works with ZEE TV, Anurag Rao, CEO Co-founder Farout Media says, “An artist’s interest & creativity is the core and we are continuously finding ways & creating new opportunities to amplify the Artist, their Musical Works and partnerships, while presenting independent music in a bigger and broader manner. This enables us to provide immense value to every stake holder in the process and opens up a new paradigm in the Music Business. Our partnership with Zee TV is another testimony to the fact that the dynamics of the industry are changing across its value chain and it is great to see this kind of support coming from a major Broadcast Network in breaking a completely new song, in a massive campaign around their TV Programming & GEC Network. We consider this Innovation a step ahead in structurally changing the Indie Music Market from a marketing, distribution stand point and going deeper toward the music publishing, Artist Management Business and Artist-Fan Connect”
Zee TV Business Head Pradeep Hejmadi said, “We are pleased to present audiences with an inspiring anthem that embodies the spirit of our show – ‘I Can Do That’. It moves the listener, motivating one to push his limits and reach out to their fullest potential. The synthesis of a beautiful composition, its racy rhythm, the core message of Ummeed embedded in the lyrics and the soulful rendition by Siddharth Mahadevan gives our viewers an impactful audio pneumonic that they can relate with the show. It’s a wonderful way for ‘I Can Do That’, as a brand, to get closer to its viewers.”
With lyrics by Manoj Yadav and composition by Soumil Shringarpure, the anthem of ‘I Can Do That’ is in the expressive vocals of Siddharth Mahadevan. The singer says, “I believe the lyrics, melody and vocals are integral to creating a track. And with this one, we wanted to retain its youth appeal while ensuring the tempo of the song was constant and captured the motivational essence of the song. It has been great collaborating Farout Media, Zee and we have all rightly joined hands for the first for this great alliance. I am excited to be part of this campaign and looking forward to the audience reaction.”
‘I Can Do that ‘will be released online and accessible across all Android and iOS platforms.
Link to download the song is – http://faroutmedia.co/i-can-do-that/
Link – http://faroutmedia.co/
About Farout Media (www.faroutmedia.co):
Innovation being the core philosophy of Farout Media, the company is constantly exploring newer partnerships & artist collaborations that enable unreleased music reach a large universe of music audiences, alongside opportunities for emerging talent to work with established artists.
Farout Media emphasizes on engaging brands, Artist to Artist Collaborations, enabling digital music consumers and CSR campaigns with the independent musical works of music artists, forming the new music industry. The brand partnerships include Yepme, Oxigen Wallet, Google’s HWGO, Star Movies (X-Men 2 premier) and a recent collaboration with Zoom TV for rockumentary series “ON THE ROAD PROJECT” which is conceptualised and developed by Farout Media for broadcast & digital with music talent participation of Farhan Akhtar, Shankar-Eshaan-Loy, Ayushmann Khurrana and Vishal & Shekar and many more.