- 75% of total footwear sales come from Tier 3-4
- 70% order share in the Rs.199-499 price point
New Delhi, January 25, 2018: ShopClues – India’s first and largest managed marketplace that has a strong presence in rural India, has recorded a growth of 250% in footwear as per its sales data for the fiscal quarter ended Dec 2017. Tier 3 and Tier 4 markets continue to contribute 75% of all footwear sales, with over 70% order share in the Rs.199-Rs.499 price point.
At present, the footwear category at ShopClues offers its buyers more than 3 lakh pairs of shoes with prices ranging from Rs 299 to 1499. Some of the regional brands that are doing big on ShopClues are Lancer, Red Chief, Sparx, Asian, Catwalk and Lavie, giving the merchants good business growth.
ShopClues has followed a mixed merchandise strategy which includes both exclusive and branded labels, including an ‘exclusive range’ from Lotto and Lancer, as well as discounted ranges from brands like Reebok and Puma. These products add to its existing portfolio of exclusive labels such as Baton for men and MEIA footwear for women that were promoted regionally with customized promotions and which contributed significantly to its sales.
“Customers in every market today look for trendy options and want to own 4-5 pairs of shoes that fit different occasions. At ShopClues, we are studying local markets, closely working with manufacturers and have an in-depth understanding of the semi-urban customer’s tastes and preferences. Basis this, we are able to sync our offerings with customer demands and we are able to offer a combination of affordable yet trendy products. Basis our market readings, we also introduced seasonal and trend-based merchandising like – boots, slippers, sandals, white sneakers, moccasins that helped boost our sales tremendously. We work closely with local merchants to give more customized sizes ensuring reduced customer returns,” said Ritika Taneja, Senior Director- Categories, ShopClues.
About ShopClues:
Gurugram-based ShopClues, India’s first and largest online marketplace, is the Indian subsidiary of Clues Network Inc., a US Corporation. Founded in 2011, ShopClues is the preferred e-commerce destination for buyers and sellers in Tier II, III, IV and beyond regions of India.
The e-commerce platform offers 28 million listed products, over 6,00,000 merchants and records more than 100 million monthly visits. It has taken local brands to a national level servicing more than 31,500 pin codes across India.
ShopClues was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC.
For more information, please visit – www.shopclues.com