Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has enlisted over 2,000 brand authorised two-wheeler dealers across 500 cities. These stores are equipped with Paytm Mall QR Codes, allowing customers to scan and browse their catalogue instantly; driving sales for them without having to manage a large inventory.
As a part of its Online-to-Offline (O2O) model, Paytm Mall has enabled customers to book their preferred two-wheeler on its platform and accept easy deliveries from their nearest store. The platform is currently selling up to 10 vehicles per minute during the ongoing festive season. It is working with major automotive brands like Suzuki, Yamaha, Hero Motocorp, TVS, Mahindra, Vespa and Aprilia among others. In a first-of-its-kind initiative, the partnered dealers are using Paytm Mall QR Codes across various marketing mediums like print advertisements, outdoor installations or BTL marketing materials to drive sales or test-ride leads during the ongoing festive period.
Under its flagship Mera Cashback Sale, the company has announced up to Rs. 5,000 cashback on more than 200 two-wheeler variants. Customers will also receive assured Lucky Lifafa, and stand a chance to win Paytm Gold and 100% cashback on their festive two-wheeler purchases. The platform is also offering cost-effective Credit Card-led EMI payment options from all major banks. The competitive prices coupled with cost-effective financing facilities have further fuelled the strong growth in sales.
Amit Sinha, Chief Operating Officer – Paytm Mall said, “ We have received an incredible response on two wheeler bookings. Through our innovative offline to online model, we are selling upto 10 two-wheelers every minute. Our QR Codes have played a key role in equipping our partner dealerships to serve their customers during the high demand festive period. In the coming weeks, we will add hundreds of new dealerships and extend our reach deeper into smaller cities to further strengthen our distinct value proposition.”