~ The beautiful Huma Qureshi graces the occasion at Noida ~
Noida, 15th May 2015: Forevermark – the leading diamond brand, today celebrated the launch of an exclusive diamond jewellery collection in association with SRS Jewells in Noida. A spectacular range of jewellery designed by SRS Jewells crafted with Forevermark diamonds was unveiled by the beautiful and talented leading lady Huma Qureshi.
The exquisite collection includes earrings, pendant, rings and bangles were showcased through a vibrant fashion show. Huma Qureshi looked stunning adorning beautiful jewellery crafted with Forevermark diamonds.
Speaking at the occasion, Huma Qureshi, said. “A Forevermark diamond signifies beauty, rarity and integrity that every woman stands for. I personally love classic and timeless jewellery pieces with a contemporary twist and I believe Forevermark & SRS Jewells match the sensibility of a modern Indian woman. The collection is striking and just perfect for all the diamond lovers.”
Talking about the association, Sachin Jain, President Forevermark India said, “Forevermark is committed to global expansion, and extending the promise of beauty, rarity and responsible sourcing to all our customers is an integral part of our vision. Forevermark is honoured to introduce this promise to a reputed brand like SRS Jewells who have established their reputation as respectable retailers and who meet the brands particularly stringent requirements of business, social and environmental integrity.We aim to provide each customer with a unique and warm experience and exceed the expectations of our customers with our knowledge of diamonds and exquisite designs. We hope the new diamond collection by Forevermark will entice the customers in Noida.”
Talking about the association, Mr. Sunil Jindal Managing Director, (SRS Jewells) commented, “It’s indeed a moment of pride to associate with a diamond brand that comes from the house of De Beers. We not only share a mutual passion for diamonds and jewellery but also share similar brand values. With this prestigious association we aim to cater to a discerning and varied audience and enrich them with a unique and surprisingly different jewellery buying experience.”
Forevermark is the diamond brand from De Beers Group of Companies. Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced Forevermark only partners with authorised Forevermark jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity. SRS Jewells is reputed and is known for their beautiful and popular designs both in contemporary and traditional jewellery.
ABOUT FOREVERMARK
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com
ABOUT SRS JEWELLS
The SRS Group is a dynamic and diversified business house, with a strong presence across multiple sectors that include Jewellery, Commodities, Cinemas, Retail, Hospitality, Financial Services, Real Estate, Education and Health Care.
Started in 2008, brand SRS Jewells is also into wholesaling and retailing of jewellery. It sells a wide range of 100% hallmarked gold, certified diamond jewellery as well as Polki and Kundan Jewellery. SRS employs skilled craftsmen for manufacturing of jewellery pieces based on international and trendy designs. The jewellery is procured from the group’s domestic manufacturing facility at Patparganj, New Delhi. The Company at present has 10 retail showrooms at Delhi, Faridabad, Noida, Ghaziabad, Indirapuram and Palwal and 4 wholesale outlets at Delhi, Mumbai and Ahmedabad. The export operations are carried out through its 100% EOU at Noida SEZ. Dubai, Doha, US, UK, Hong Kong, Singapore etc. are the target markets for jewellery exports
The SRS Group epitomizes the new entrepreneurial spirit of India. This is evident in its growth trajectory, business models and its pro-activeness to embrace new ideas to fuel profitable growth. Its guiding light is the motto of ‘Enduring Quality & Trust’ which denotes the company’s belief in integrity, innovation and customer focus