The global award winning brand debuts at “Black Box on Whitefield Road”, VR BENGALURU
Bangalore-February 15, 2016: FUN is finally here! Fun City, the leisure and entertainment division of Landmark Group officially launched its first location today at VR Bengaluru. Sandalwood actress Aindrita Ray graced the occasion and inaugurated the center along with children from Home of Faith Charitable Trust.
Established in 1999 in the Middle East, Fun City’s philosophy is to ‘put a smile on everyone’s face’ by providing exceptional value to its customers. With the launch of its first centre in Bengaluru the internationally renowned brand Fun City has set a new benchmark in the indoor leisure and entertainment industry of India. It is the start of a journey of bringing world class entertainment and edutainment options for kids in India and creating more family centric retailtainment centres and not just shopping malls. As a global brand Fun City has won numerous prestigious international awards given to the industry champions for best indoor entertainment centre.
Fun City is located in VR Bengaluru, Virtuous Retail’s second flagship in India. Fun City features 5 of its most popular big rides, along with a variety of all-time favourite play zone, video games and kiddie rides for children from 2-10 years of age.
The first of its kind soft play structure “Play Zone” caters to children from 3-10 and gives them the space where they can slide, run, climb, jump and had loads of fun. The soft play area aids their physical, social, mental and emotional skills. The multi-levelled structure inside the Play Zone is a combination of climbing frames, interactive elements, crawl tunnels, padded obstacles, rope bridges, ball pools and slides which provides freedom to children to use their imagination in exploratory play.
Silvio Liedtke, Chief Operating Officer Landmark Leisure, Fun City said, “ Our core product is delivering never tiring and well balanced Family Entertainment offering relevant to the community around where it is located. Fun City is the home for all families with children aged 2 to 10 years of age. We are happy to introduce the new format in India and look forward to a more engaged audience.”
Rohit George, Managing Director, Xander added, “We are looking forward to the addition of the iconic FUNCITY to VR Bengaluru. This one stop entertainment destination is sure to be the next favourite getaway for the entire family and will redefine entertainment in the city. This affirms our commitment to bring new to market premium, global brands to India”
Commenting on the launch, Vishal Kapur, President of Citymax said “We are extremely thrilled to launch this new venue which is destined to be the next favourite entertainment destination for families. Bengaluru is an exciting market for us and we are focusing on a pervasive approach of providing a place for children to play along with their families.”
Popular actress Aindrita Ray said, “I love Fun City. It brings out the child in me. I am looking forward to coming back here and trying out these exciting rides and games with my friends and family”
About Fun City:
Landmark Leisure is the entertainment division of the iconic Landmark Group and was founded in 1999 with its flagship brand, Fun City. Since then, it has been the best recognized family entertainment brand across the UAE, Oman, Qatar, Bahrain and India catering to children from 2-12 years old, and encouraging them to learn whilst they play, with a variety of activities focused on children’s growth and development.