Mumbai, August 2014: Fashion meets timeless art as Global Desi celebrates the ancient art of Madhubani fused with kaleidoscopic elements of mosaic with the launch of its Autumn Winter 2014 collection – MiMaMo. Enhanced with symbolic images such as the lotus plant, moving fish, birds, turtle or sun gods that symbolise wellbeing, luck, prosperity and have been an intrinsic feature of Madhubani art- thisboho-chic collection highlights the innate beauty of Indian heritage and the vibrancy of medieval art. Mithila, Madhubani and Mosaic are the three main inspirations behind the MiMaMo collection making it a sartorial marriage of tradition and global fashion, a seamless mélange of contemporary styles with a unique Indian stamp.
With this collection Global Desi takes its bohemian spirit a notch higher with an exuberant selection of fashion forward ensembles that showcase a mix of stylish cuts, bold prints and vibrant hues. Storytelling and traditional craft is fused with modern geometric influences to create a refreshing take on fashion. The collection satisfies your senses at all levels- cultural, sartorial and aesthetical. It boasts of bright, graphic prints blended in a stylish array of contemporary silhouettes like midi skirts, jumpsuits, long slit dresses, tunics, pallazo pants, shirt dresses, flowy skirts, navel grazing jackets, gaucho pants etc.
The MiMaMo collection is supremely stylish with an innate Indianness sprinkled with a dose of urbane chic, appealing to the spirit of the Global Desi girl in the most fashion forward way!
| GLOBAL DESI
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About Global Desi
Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The collection celebrates the modern woman and her zest for creativity. It is for a woman who sets her own rules and her creativity is not bound by anything. She flaunts her identity with pride; is free spirited and leaves a lasting impression. The Global Desi collection is predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints to combine them to create international appeal. Launched in 2008, the brand is currently available at exclusive brand outlets and multi brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013. Plans are underway to open it in other destinations all over the world.
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