- A style destination where boho chic meets sporty luxe!
Mumbai, October 2014: Injectingan electrifying dose of bohemian-chic fashion, straight from the style streets of London, Global Desi introduces “London Calling” – a collection which resonates with the inherent travelling spirit of, the Global Desi girl- a collection which is innately urbane, yet, intrinsically Indian in essence! A mix of street style fashion ensembles, bursting with a kaleidoscope of the season’s hottest hues, this latest offing from Global Desi, gives wings to your sartorial senses, and allows you to forgo the beaten track, and carve your own global fashion road.
The ‘London Calling’ campaign, offers a colourful glimpse of the ‘Global Desi girl’, having a catwalk moment on the cobblestoned streets of London, as she absorbs the wondrous delights of the city, and prances around from Tate to Portobello to Hyde Park, flaunting the latest styles from the collection.
The collection offers sporty-luxe silhouettes, like bomber jackets, culottes, skirts, dungarees, and a range of comfortable knits and denims, in bold pops of colours like, blue, red, purple, pink, with undertones of white and black which reflect the city’s cosmopolitan tone. A heady cocktail, where global trends and Indian aesthetics, influence style in equal measure – ‘London Calling’ is, the new language in fashion for the global woman.
| GLOBAL DESI
WHERE: Across all exclusive brand outlets and multibrand outlets PRICE: Rs 1299 /- Onwards |
About Global Desi
Global Desi is, an India-inspired young, colourful, boho-chic brand, with global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences, will find a little bit of herself in this label. The collection celebrates the modern woman and her zest for creativity. It is for a woman, who sets her own rules and her creativity is not bound by anything. She flaunts her identity with pride; is free spirited and leaves a lasting impression. The Global Desi collection is, predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints, to combine them to create international appeal. Launched in 2008, the brand is currently available across 71 exclusive brand outlets and multi brand stores across the country. Global Desi opened its first store in Mauritius in 2013. Plans are underway, to open stores in other destinations, all over the world.
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